solve your attribution problems
Grow your brand awareness
solve your attribution problems
Grow your brand awareness
Max
Brand Marketer / Chief Marketing Officer / Creative Director
Boston, MA
Free Consulting Calls
Full Time
Reviews
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Max is an excellent thought partner in the brand & integrated marketing space. We first brought her on to focus on PR & Partnerships, and she did that and more -- often acting as a sounding board for me and supporting with building out our campaigns and initiatives.
Lindsay
Little Sleepies
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Max Summit is a Brand and Creative Marketing leader with over 16 years of experience shaping global strategies for some of the world’s most influential lifestyle, wellness, and performance brands — including On, lululemon, Athleta, and AdidasGroup.
As a Fractional CMO and VP of Brand & Creative, she partners with DTC and omni-channel brands navigating transformation, growth, and reinvention. Max specializes in building integrated marketing systems that connect brand storytelling, product strategy, and cultural relevance to drive measurable growth.
Previously, she led brand strategy and creative campaigns that helped shape and scale On’s U.S and LATAM presence as Head of Marketing Management, expanded lululemon’s community marketing programs, and developed cross-category brand activation at AdidasGroup.
She’s passionate about using creativity and cultural insight to build brands that inspire movement, belonging, and purpose.
Fluent in English, Portuguese, and French, Max brings a truly global perspective, having led teams and campaigns across North America, LATAM, and Europe.
Paid Consulting Call
$
150
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
100
Monthly Retainer
Brand Guidelines Creation, Seasonally Planning, Community or Ambassador Strategy
Starting at
$
5000
Brand Marketing Strategy + Roadmap
I help brands build a clear, actionable marketing foundation that aligns business goals with creative execution. This includes defining brand positioning, voice, and audience segmentation; identifying key growth channels; and developing a 6–12 month integrated marketing roadmap. The outcome is a cohesive strategy that connects storytelling, content, partnerships, and performance — ensuring every initiative ladders back to measurable impact and long-term brand equity.
Starting at
$
7500
Creative Strategy Audit
I provide a comprehensive review of your brand’s current creative ecosystem — from messaging and visual identity to campaign performance and channel execution. This audit identifies what’s resonating, what’s underperforming, and where opportunities exist to better align creative output with brand objectives. You’ll receive a detailed assessment with actionable recommendations to refine storytelling, optimize content strategy, and strengthen brand consistency across all touchpoints.
Starting at
$
7500
Org Structure Audit
I assess the current structure, workflows, and roles within your marketing or brand organization to identify gaps, overlaps, and opportunities for greater efficiency and impact. This audit evaluates how teams are resourced, how decisions flow, and whether current structures support your strategic goals. The outcome is a clear set of recommendations — from redefining roles and responsibilities to optimizing collaboration models — designed to strengthen alignment, streamline execution, and unlock team performance.
Starting at
$
15000
Paid Consulting Call
$
150
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
100
Monthly Retainer
Brand Guidelines Creation, Seasonally Planning, Community or Ambassador Strategy
Starting at
$
5000
Brand Marketing Strategy + Roadmap
I help brands build a clear, actionable marketing foundation that aligns business goals with creative execution. This includes defining brand positioning, voice, and audience segmentation; identifying key growth channels; and developing a 6–12 month integrated marketing roadmap. The outcome is a cohesive strategy that connects storytelling, content, partnerships, and performance — ensuring every initiative ladders back to measurable impact and long-term brand equity.
Starting at
$
7500
Creative Strategy Audit
I provide a comprehensive review of your brand’s current creative ecosystem — from messaging and visual identity to campaign performance and channel execution. This audit identifies what’s resonating, what’s underperforming, and where opportunities exist to better align creative output with brand objectives. You’ll receive a detailed assessment with actionable recommendations to refine storytelling, optimize content strategy, and strengthen brand consistency across all touchpoints.
Starting at
$
7500
Org Structure Audit
I assess the current structure, workflows, and roles within your marketing or brand organization to identify gaps, overlaps, and opportunities for greater efficiency and impact. This audit evaluates how teams are resourced, how decisions flow, and whether current structures support your strategic goals. The outcome is a clear set of recommendations — from redefining roles and responsibilities to optimizing collaboration models — designed to strengthen alignment, streamline execution, and unlock team performance.
Starting at
$
15000
Skills
Art Direction
Brand Ambassadors
Brand Marketing
Brand Partnerships
Creative Briefing
Creative Direction
Tools
No items found.
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Figma
Shopify
Industry Experience
Footwear
Apparel & Accessories
Sports & Outdoor Equipment
Baby & Kids Products
Health & Beauty
Brand Experience
On / Lululemon / AdidasGroup
Case Studies
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| Hire by the hour |  | | |  | |
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| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
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Per hour
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Monthly Retainer
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