At Uline, a leading North American distributor of shipping, industrial and packaging supplies, Maureen played a role in shaping and executing digital marketing strategies for this high volume performance driven organization. She partnered with internal stakeholders across marketing, merchandising, analytics and leadership to plan and optimize paid media efforts. Her work focused on improving campaign structure and measurement using performance insights to help with ongoing optimization.

At Uplift Desk, an e-commerce brand in the ergonomic furniture and standing desk category, Maureen led digital media strategy. She developed and executed full funnel paid media strategies across search, social and display channels, with a strong emphasis on revenue performance, customer acquisition and scalability. Working cross functionally with internal marketing, creative, UX and leadership teams, Maureen helped align investments with product launches, seasonal demand and growth goals.

At Fringe Sport, a direct to consumer fitness equipment brand operating in a highly competitive e-commerce category, Maureen led paid search strategy across Google Ads and Microsoft (Bing) Ads with a focus on efficient revenue growth and demand capture. She managed and optimized high intent search campaigns for branded, non-branded and shopping focused keywords, while aligning budgets that drove profitable traffic at scale. Maureen helped improve campaign performance, control costs in a crowded environment and drove consistent results from search as a revenue channel.