At the Miami HEAT, Matthew scaled the performance marketing program to manage 8-figure budgets while delivering profitable growth across e-commerce and ticket sales. His efforts drove measurable returns across key business units and transformed paid media from a supporting function into a critical revenue-driving engine.

As the most senior marketing leader at Indiegogo, Matthew rebuilt the company’s customer acquisition and retention strategies—resulting in a 47% improvement in ROI from paid media and a 32% lift from email marketing programs. These improvements helped stabilize performance during a time of strategic transition and laid the groundwork for sustainable growth across all marketing channels.

As a fractional head of growth for a bootstrapped DTC brand, Matthew architected a full-funnel growth strategy spanning paid acquisition, CRO, promotional planning, and retention marketing. His work drove a 5x increase in YoY revenue without relying on venture capital—achieved through Meta and TikTok Ads, an overhaul of site UX, and new lifecycle flows that lifted repeat purchase rates and LTV.