At Mulberry, Marie led the execution of the brand’s 2023 Valentine's Day campaign on TikTok, delivering standout results in just one week. As part of the “Love Notes From Mulberry” activation, she collaborated with content creator Lawrence Choto to produce a heartfelt video series where Choto delivered loving messages to strangers across London.

Marie developed the content strategy and oversaw the end-to-end rollout across TikTok and Instagram Reels, ensuring alignment with Mulberry’s brand tone while embracing native platform trends. The campaign generated over 30k new TikTok followers within a week, achieved above-average engagement rates and drove overwhelmingly positive sentiment across both platforms. This activation became one of Mulberry’s most successful social moments of the year and helped establish a stronger emotional connection with a new generation of luxury consumers.

Following Le Chameau’s brand refresh, Marie led a complete overhaul of the brand’s social media strategy to better reflect its luxury positioning. She developed a refined content approach focused on visual storytelling, elevated asset curation and targeted community engagement to attract a more style-conscious audience.

Working closely with in-house and external creative teams, Marie managed content production to ensure all assets aligned with the updated brand identity. She implemented a high-impact social activation for the launch of the new “Black Boot” which sold out within just two days.

Under her strategic direction, the brand saw a 273% increase in impressions and a 263% uplift in engagement. Audience growth was further amplified through platform-native engagement strategies designed to build loyalty and brand affinity across channels.