Led creative direction for the brand partnership between Rifle Paper Co. and Gillette Venus razors. Developed imagery and video content that translated RPC’s signature illustrative floral style while highlighting Venus’ product line in a distinctive, category-defying way. The campaign visuals helped the partnership exceed expectations in its initial collection launch, demonstrating the impact of thoughtful brand-led creative direction.

Partnered with the founder and creative team of The Foggy Dog to evaluate and update their 10-year-old brand system. Led a comprehensive brand audit: updated typography, color palette, graphic elements, templates, and developed a new Brand Style Guide with supporting assets. The refreshed system aligned the brand with current business goals and creative needs, providing a clear, cohesive framework for all marketing and design initiatives moving forward.

Directed the spring collection campaign for E. Frances Paper, overseeing photo art direction, styling, and production. Developed campaign assets, including imagery and animated content, to bring the seasonal collection to life across email, social, and digital channels. The visuals strengthened brand cohesion and drove improved engagement on social media and email, helping the brand achieve better-than-expected response during the launch period.