With 13+ years of experience leading high-impact retention marketing and digital programs for DTC brands, I help businesses transform a brand's customer journey into a scalable growth engine.

My specialty lies at the intersection of strategy and execution. Whether it's launching new lifecycle marketing programs, leading a brand relaunch, or managing complex cross-functional initiatives, I bring clarity, structure, and results to every project I touch.

As Director of Retention at Common Thread Collective, I built the retention marketing division from the ground up—scaling from 1 to 14 team members in under a year and achieving profitability in just two months. I led lifecycle audits, created strategic roadmaps for dozens of brands, and implemented infrastructure that allowed our clients to grow sustainably through email and SMS marketing.

At Honeylove, I partnered with Red Antler to lead a full brand and site rebuild—delivering 6,000+ assets and 150+ page mocks. I launched a paid membership program that doubled repurchase rates, revamped 150+ lifecycle emails, integrated predictive discounting tools, and grew the SMS list by over 500% without sacrificing list health or margin.

Across every role, I’ve helped brands increase lifetime value, improve retention rates, and build meaningful customer relationships. My approach combines data-backed insights, scalable workflows, and creative storytelling that resonates.

I’ve worked with brands at every stage, from startup to enterprise, and adapt my approach based on your team’s needs and goals. Whether you need hands-on execution or strategic guidance, I’ll help you turn customer intent into lasting loyalty.