I'm your go-to guru for all things social media. With hands-on experience creating and scaling content strategies for DTC and wellness brands, I specialize in producing engaging short-form content for Instagram and TikTok that not only drives traffic and engagement but also converts into measurable sales.

I currently work with two health & wellness brands, GolfDr and Enact Hydration. In my current role as Social Media Strategist & Influencer Coordinator at GolfDr, I lead video content creation for TikTok and Instagram—planning, filming, editing, and posting trend-driven content to grow awareness of our golf physical therapy app. I also brief and manage influencers to produce UGC that integrates seamlessly with our organic content and paid campaigns, ensuring alignment across all growth channels. For Enact Hydration, I've been leading the relaunch campaign for their new formula on Shopify and Amazon, managing a consistent and diverse social media calendar with videos I create myself along with sourced UGC creators that target their niche audience, take advantage of current trends, and perform to convert sales. I also manage the entire creator sourcing pipeline from discovery to deliverable.

Previously, at Wild Earth, a venture-backed wellness brand that got an investment from Mark Cuban on Shark Tank, I recruited and managed influencers to create weekly TikTok and Instagram content aligned with brand objectives. I developed creative briefs for Meta and Google ads, with several videos achieving over 1M views on Instagram Reels and contributing directly to sales lift. As Director of Marketing & Brand Strategy for The PITCH, I oversaw social campaigns across events, lifestyle, and product categories, building content pipelines and leading photoshoots that captured professional short-form and lifestyle assets.

Across roles, I have consistently built social programs from the ground up for hdealth & wellness brands, designed content calendars, executed high-volume video output, written captions and CTAs optimized for reach and conversions, and analyzed performance data to refine strategies. My ability to both create content myself and source/manage UGC creators makes me well-suited to scale your TikTok and Instagram presence quickly and effectively.

Let's chat about how to elevate your brand! :)