Bamboo Little is a sustainable DTC baby brand that partnered with my team to build profitability and market share within its first year. We launched a full-funnel, multi-channel acquisition strategy across paid search, social, retail, and wholesale—optimizing product feeds, marketplace visibility, and affiliate partnerships to maximize reach and ROI. By leveraging data-driven insights and continuous testing, the brand achieved 11x revenue growth, +317% ROAS, +341% orders, and profitability within three months, all while reducing cost per acquisition by 11% and scaling monthly ad spend by over 8x.

It’s a 10 Haircare partnered with my team to strengthen its branded search presence and position its official store as the primary purchase channel amid competition from resellers and Amazon. By overhauling campaign structure, optimizing bidding strategies, and refining audience segmentation, we drove measurable gains across every key performance metric. The initiative delivered a 140% increase in revenue, 184% more orders, a 38% reduction in CPC, and a 28% decrease in CPA, while achieving a significant lift in CTR and overall ROAS.

HealthNet, a major insurance provider under Centene Corporation, partnered with my team to improve efficiency and lead volume during Open Enrollment. With rising competition and limited flexibility for a full rebuild, we restructured bidding strategies, reallocated budgets dynamically, and integrated CRM-driven insights to improve targeting and conversion flow. The result: a 129% increase in conversion rate, 71% lower lead costs, 28% drop in CPA, and a 49% lift in CTR, all while maintaining spend efficiency across 18 states.