I managed Three Ships Beauty's email program for over two years, with Klaviyo consistently attributing for more than 50% of revenue.

My approach focused on personalization at scale. Three Ships customers dynamically saw different reviews and before/after images in their emails, based on their skin goals captured in an OctaneAI quiz, and flow pathways were customized based on what they bought and how often they came back.

The campaign calendar stayed active and varied, with clean, minimal designs and copy that's persuasive without being pushy. Regular A/B testing and KPI reviews kept performance moving in the right direction.

I built out Paramount Pet Health's core email flows from scratch, handling both the technical Klaviyo setup and the overall email strategy.

The personalization here was fun! Dog owners received canine-focused content, cat owners got feline-specific messaging, and emails pulled in each pet's name dynamically. The right message to the right pet parent, automatically.

Designs were built to match the aesthetics of their website and products, creating a seamless experience from inbox to purchase.

I've managed email and SMS for Suja Organic for over two years, handling everything from strategy and copy to design and reporting.

They originally brought me on to lead a full rebrand of their email program, updating every design from the ground up. From there it turned into an ongoing partnership.

The copy matches Suja's brand energy and the designs change email to email, so no two emails feel the same.

On the performance side, there's a clear "before Lexie" and "after Lexie" line on every chart. That's the part I'm most proud of.