I am a digital advertising and eCommerce specialist with deep expertise in retail media, marketplace advertising, and global search strategy. I began my career in-house at Franklin Sports, the largest sporting goods manufacturer on Amazon, where I led direct-to-consumer advertising initiatives across Google Search, Google Shopping, Meta, and YouTube. My focus included driving B2B retail growth with partners such as Amazon, Walmart, Dick’s Sporting Goods, Wayfair, and Costco.

From there, I joined Teikametrics, an ad tech partner of Amazon, where I managed campaigns for 25+ brands across both Seller Central and Vendor Central. My work spanned Amazon Search, DSP, AMC, and Walmart Advertising, overseeing six-figure monthly budgets and catalogs of over 100,000 SKUs. With a strong analytics and reporting background, I specialized in uncovering actionable insights and diagnosing client challenges efficiently.

Most recently, I transitioned to The LEGO Group as Global Retail Search Manager. In this role, I lead the rollout of a global Amazon search strategy, leveraging AMC insights to guide decision-making. I also serve as a key support resource for regional teams, helping integrate advanced reporting solutions and ensuring smooth day-to-day account operations worldwide