I’m a Creative Strategist who loves to craft a video or image into something an audience connects with. With a background in beauty, wellness, fashion, food, and tech, I’ve worked across a wide range of industries to help brands show up in ways that feel thoughtful, engaging, and actually human.

My work often lives in paid media - whether it’s filming UGC, concepting a campaign, shooting sparkly visuals, shaping brand stories, or figuring out how to make ads that people might actually want to watch. I’ve also spent time on set directing shoots, behind the camera, in front of the camera and collaborating with others to bring big "that would be a good idea" to life.

I bring the perspective of an active creator with a personal following of 200k+ across multiple platforms, which not only helps me stay on top of best practices, trends, and algorithms in real time, but gives me hands-on insight into what actually resonates with audiences.

Before all that, I was a professional celebrity makeup artist, which taught me a lot about storytelling, aesthetic, and attention to detail. These days, I bring that same sensibility to the world of strategy and content.

Always open to new projects, interesting challenges, or just a good brainstorm.