Only available for consulting calls

Krysta Lewis is the Director of Marketing at CAKES Body, where she leads growth for one of the fastest-scaling fashion brands in the world—hitting $100M in annual revenue within four years. She oversees a multi-million-dollar monthly paid media budget across Meta, TikTok, Google, and beyond, driving profitable acquisition while building a brand with cult-level loyalty.

At CAKES, Krysta oversees the full growth engine: scaling paid advertising, optimizing landing pages for conversion, testing and iterating creative, and integrating email, SMS, direct mail, and community strategies to maximize lifetime value. Her approach blends performance marketing precision with brand storytelling that makes customers fall in love—and keep coming back.

Previously, Krysta was VP of Marketing at Obvi, a collagen supplement brand that reached $40M in just 40 months, where she led retention strategy and lifecycle marketing.

Before that, she spent years as CEO & Founder of Aisling Organics, a high-performance organic makeup brand that sold hundreds of thousands of units, landed partnerships with FabFitFun and Ipsy, and earned Allure award nominations—all while speaking on stages at some of the largest ecom conferences around the world.

Her work has earned her Young Entrepreneur of the Year honors and the TechOut $150,000 pitch competition win.