solve your attribution problems
Scale your paid media
solve your attribution problems
Scale your paid media
Kristina
Growth Marketer / Brand Marketer
Los Angeles, CA
Free Consulting Calls
Full Time
Reviews
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Kristina is a growth marketing leader with 10 years of experience building strategies, systems, and teams that turn marketing investment into measurable business results across DTC, retail, and global markets. She has led marketing at brands like David Yurman and Peloton, managing 9-figure budgets and delivering outcomes that move the needle at the board level.
What she has done:
-
Reduced CAC 57% while doubling spend at Peloton
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Grew brand awareness 27% YoY while cutting CAC 12% at David Yurman
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Drove 21% YoY revenue growth across global markets
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Reduced CPL 61% at 2x scale through lifecycle optimization
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Led enterprise measurement RFPs and built Board-ready reporting systems
What she brings to you: Kristina helps brands build smarter go-to-market strategies, paid media frameworks, and measurement systems that make every dollar work harder.
Paid Consulting Call
$
100
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
150
Monthly Retainer
Growth & Measurement Strategies
Starting at
$
1500
Marketing Strategy Audit
Diagnose what's working, what's not, and why. Covers paid, organic, lifecycle, and measurement with a prioritized action plan delivered at the end.
Starting at
$
2500
Brand Marketing Strategy + Roadmap
Define or refine your positioning, audience, messaging, and go-to-market approach with a clear execution roadmap.
Starting at
$
3500
Creative Strategy Audit
Build a performance-driven creative framework. For example, messaging angles, audience mapping, and testing structure to improve conversion.
Starting at
$
Paid Consulting Call
$
100
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
150
Monthly Retainer
Growth & Measurement Strategies
Starting at
$
1500
Marketing Strategy Audit
Diagnose what's working, what's not, and why. Covers paid, organic, lifecycle, and measurement with a prioritized action plan delivered at the end.
Starting at
$
2500
Brand Marketing Strategy + Roadmap
Define or refine your positioning, audience, messaging, and go-to-market approach with a clear execution roadmap.
Starting at
$
3500
Creative Strategy Audit
Build a performance-driven creative framework. For example, messaging angles, audience mapping, and testing structure to improve conversion.
Starting at
$
Skills
A/B Testing
Brand Marketing
Brand Positioning
Campaign Strategy
Customer Acquisition Strategy
Data Insights
Digital Strategy
Growth Strategy
Marketing Strategy
Media Planning
Leadership
Creative Testing
Digital Marketing
Management
Tools
Asana
Canva
ChatGPT
Claude
Excel
Gemini
Industry Experience
Apparel & Accessories
Consumer Electronics
Health & Beauty
Jewelry & Watches
Consumer Technology
Brand Experience
Peloton / David Yurman
Case Studies
Join The Starters for full access
How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
Become a memberWHY YOU SHOULD CHOOSE THE STARTERS
Top-tier Talent
You've experienced the pain of using Upwork and Fiverr. Our 3- step vetting and verification process ensures you have only the best talent to choose from.
Hire Immediately
Browse & contact 250+ Starters directly from our online platform. No recruiters, account managers, or turnaround delays to deal with.
No Commissions
Direct freelancer relationships with no ongoing commissions or rate premium charged to brands or freelancers. We only charge our flat monthly subscription- nothing else.
IT’S TIME TO UPGRADE FROM UPWORK
Become a Starters member and gain access to top-tier e-commerce talentyou can’t find anywhere else.
30 Minute Consulting Call
Free
Paid Consulting Call
$
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Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
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Monthly Retainer
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Starting at
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