solve your attribution problems
Create compelling ad copy
solve your attribution problems
Create compelling ad copy
Kristi
Copywriter / Brand Marketer / Creative Director
New York, NY
Free Consulting Calls
Reviews
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Curious. Adaptable. Obsessive, in a good way.
As a former journalist and fashion critic at Women's Wear Daily, I know what it takes to tell great stories. In recent years, I've leveraged my editorial expertise as a Copy Director across retail, fashion, and tech, helping brands define their voices or sharpen existing ones.
To date, I've led copy teams at global powerhouses and startups alike—David Yurman, Walmart, Michael Kors, Victoria's Secret, and fintech app, Stash. I'm a big-picture creative leader who's just as happy to execute, whether I'm fine-tuning an Instagram caption, a video script, or a performance campaign. Whether working under an established voice or crafting new guidelines from scratch, I thrive on discovering a brand’s story and finding creative ways to tell it, approaching each project with curiosity and openness.
Paid Consulting Call
$
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
125
Monthly Retainer
Email copywriting, paid or organic social media copywriting, website/landing page copywriting, campaign concepting, brand positioning, tone of voice development
Starting at
$
3500
Email Copy Creation
There's nothing more satisfying to me than crafting a compelling marketing email that engages and performs, connecting the dots between business and brand. Let's work together to tell your story. I'm open to collaborating with you an ongoing or project basis (e.g., to help you rework your welcome series).
Starting at
$
1500
Ad Copy Creation
Want to launch a paid social campaign, but don't know where to start? Need help crafting organic social copy that feels true to your brand voice, stands out from the crowd, and stops people in their scroll? From Meta ad campaigns and TikTok captions to YouTube scripts, you name it, I've done it. Let's work together to help you connect more authentically with your customers and reach new ones.
Starting at
$
1000
Landing Page Copy Creation
From killer homepages and brand bios to elevated product page descriptions, I've written website copy of all kinds for brands big and small. Let's take your site to the next level.
Starting at
$
Paid Consulting Call
$
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
125
Monthly Retainer
Email copywriting, paid or organic social media copywriting, website/landing page copywriting, campaign concepting, brand positioning, tone of voice development
Starting at
$
3500
Email Copy Creation
There's nothing more satisfying to me than crafting a compelling marketing email that engages and performs, connecting the dots between business and brand. Let's work together to tell your story. I'm open to collaborating with you an ongoing or project basis (e.g., to help you rework your welcome series).
Starting at
$
1500
Ad Copy Creation
Want to launch a paid social campaign, but don't know where to start? Need help crafting organic social copy that feels true to your brand voice, stands out from the crowd, and stops people in their scroll? From Meta ad campaigns and TikTok captions to YouTube scripts, you name it, I've done it. Let's work together to help you connect more authentically with your customers and reach new ones.
Starting at
$
1000
Landing Page Copy Creation
From killer homepages and brand bios to elevated product page descriptions, I've written website copy of all kinds for brands big and small. Let's take your site to the next level.
Starting at
$
Skills
A/B Testing
Blog Writing
Copywriting
Creative Direction
Content Strategy
Digital Strategy
Campaign Strategy
Marketing Strategy
Creative Strategy
Script Writing
Video Scripting
Amazon SEO
Search Engine Optimization (SEO)
Brand Marketing
Brand Positioning
Leadership
Management
Email Marketing
Experiential Marketing
Commercials
Digital Marketing
Direct Mail
Paid Social
Meta Ads (Facebook & Instagram)
SMS Marketing
TikTok (Organic)
Twitter (Organic)
Instagram (Organic)
Tools
No items found.
Adobe InDesign
Trello
Shopify
Wrike
Asana
Microsoft Dynamics 365
Wordpress
Salesforce
Figma
Industry Experience
Apparel & Accessories
Food & Beverage
Health & Beauty
Footwear
Consumer Electronics
Home & Garden
Toys & Games
Books & Music & Movies
Sports & Outdoor Equipment
Jewelry & Watches
Online Financial Services
Alcohol
Pet Supplies
Baby & Kids Products
Digital Products
Brand Experience
Walmart / Victoria's Secret / Michael Kors
Case Studies
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The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
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| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
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Monthly Retainer
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