Factor_ had a customer acquisition problem and no creative strategy and testing and scaling fundamentals. Kevin came in and helped establish deep persona research, creative and messaging testing backed by data, new offers, new landing pages, and new channels. After getting buy-in from the board and working cross-functionally with creative and web dev teams, the results were a growth in Factor_ paid media channels 62% YoY ($8 million revenue in 2023 to $13 million revenue in 2024)

Slumberkins was struggling to find product market fit and just throwing any idea they could at the wall. This was burning cash and not getting them anywhere with their paid acquisition. Kevin came in and installed a scientific method style testing and scaling framework that resulted in a CAC reduction of over $200 to $30 within 3 months, and scaled their media budget from $5k/month to $50k/month over 6 months, with a 2.8x ROAS on a 30 day average.

At Stealth Venture Labs when Kevin became marketing director, he led the charge to launch a new business unit (CRO services), which had a stellar launch with a test client, increasing their CVR of their main landing page from 0.86% to 3.2% over 4 test variations resulting in a CAC reduction of $200 and allowing them to scale their budget to $200k+ per month. Kevin also adopted AI quickly and reworked the marketing department's SOPs to increase company efficiency by 40% over 3 months, increase client satisfaction by 80%, and reduce churn, ultimately leading to a higher profit margin per client, and better P/L for the company.