For Grand Tongo, a clean-feeling DEET-free insect repellent, Kelsey led the social strategy and execution for the brand’s retail launch in Target. The primary goal was to drive awareness that the product was now available in-store rather than just online. She developed a full-funnel campaign plan spanning teasers through post-launch and established a clear posting cadence to keep content fresh and build the hype.

Kelsey then directed cross-functional creative production, guiding designers, photographers, and creators to bring the campaign to life. This included motion graphics, short-form lifestyle content, and conversion-focused social posts with clear calls-to-action.

Following launch, she amplified momentum through active engagement and UGC amplification. The campaign drove a significant lift in reach, accelerated follower growth, and saw 2–3x higher engagement on video content, while increasing traffic to the store locator and Target product pages.

Kelsey led the short-form social media video strategy for BDS Suspensions, with a focus on engaging the truck and off-roading community through content that felt native to their lifestyle. She identified key audience behaviors and trends within the space, developing content that highlighted real use cases: pushing trucks to their limits, showcasing performance upgrades, and tapping into the “do more with your truck” mindset.

Kelsey translated these insights into a consistent stream of trend-driven video concepts, blending platform trends with authentic, community-first storytelling. She directed creative execution across production teams and ensured each piece of content aligned with both platform best practices and brand voice.

The result was a significant surge in performance with millions of views across Instagram, Facebook, and TikTok. More importantly, the content resonated with the core audience, strengthening brand credibility and positioning BDS Suspensions as a go-to name within the off-roading community.

Kelsey spearheaded the Naturally Fresh Cat Litter influencer program, with the goal of driving both brand awareness and conversion through authentic creator partnerships. She identified and onboarded creators whose audiences aligned with pet owners, focusing on relatable, lifestyle-driven content that naturally integrated the product into home settings.

Kelsey managed end-to-end execution, from creator sourcing and briefing to content direction and performance tracking. She ensured content felt genuine while still aligning with brand goals, resulting in a strong pipeline of high-quality UGC that could be repurposed across organic and paid channels.

The program delivered a 6x ROI and produced 40+ high-performing content assets. Beyond performance, it helped position the brand as a trusted, natural alternative within the category by leveraging credible voices within the pet community.