I’m a fractional growth marketer and media strategist who thrives at the intersection of creative, performance, and analytics. This year alone, I’ve overseen over $100M in paid media spend across powerhouse brands like Red Lobster and Vitahustle, as well as private equity portfolio companies navigating growth and exit readiness.

From full-funnel planning to in-the-weeds channel execution, I bring a sharp focus to aligning media with business outcomes. I specialize in transforming chaos into clarity—building scalable systems, leading agile teams, and making every dollar accountable to results. My sweet spot is working with B2C brands and PE-backed companies to drive profitable growth. I love diving deep into:

• Paid Search, Shopping, and YouTube Ads

• Full Funnel Media Performance

• Connected TV & Programmatic. From the CFP football championship to Wheel of Fortune, I've bought it.

• Creative Testing & Optimization

• Attribution & MMM Alignment

• Big out-of-home moments. Think the NFL draft or the Sphere

If you need someone who can lead the room with C-suite execs, manage day-to-day media ops, and still care about how your naming conventions are set up in Google Ads—we should talk.