solve your attribution problems
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solve your attribution problems
Improve your web experience
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Kayla Doan leads product management strategy and execution in tech startups and tech enabled companies as a Fractional Head of Product.
She previously led consumer experiences at e-commerce giants Rue La La and Gilt, bringing in $700M in annualized revenue on mobile and web platforms. Before that, she led product innovation and AI at then-public $1B tech company Constant Contact.
Kayla brings her unique background in PM, UX, and Data Science, with experience building dozens of consumer experiences to drive revenue and scale for her clients.
Paid Consulting Call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
150
Monthly Retainer
Product management strategic execution
Starting at
$
2000
Org Structure Audit
An audit of your product delivery current state. 8-10 pages of recommendations that you can DIY or work with Kayla to implement.
Starting at
$
2000
AI Implementation Roadmap
A product roadmap for your tech investments; can include AI and/or traditional software development.
Starting at
$
2000
App Design
In partnership with design partners, Kayla will deliver UX/UI that drives revenue, conversion, and retention.
Starting at
$
Paid Consulting Call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
150
Monthly Retainer
Product management strategic execution
Starting at
$
2000
Org Structure Audit
An audit of your product delivery current state. 8-10 pages of recommendations that you can DIY or work with Kayla to implement.
Starting at
$
2000
AI Implementation Roadmap
A product roadmap for your tech investments; can include AI and/or traditional software development.
Starting at
$
2000
App Design
In partnership with design partners, Kayla will deliver UX/UI that drives revenue, conversion, and retention.
Starting at
$
Skills
A/B Testing
Agile Frameworks (Scrum & Kanban)
Account Management
AI Automation
AI Strategy
Artificial Intelligence
Business Strategy
Consumer Insights
Conversion Rate Optimization (CRO)
Customer Experience
Customer Journey Mapping
CustomGPTs
Data Analytics
Data Insights
Digital Strategy
Digital Transformation
Financial Modeling
Product Analytics
Product Design
Product Development
Product Roadmapping
Prompt Engineering
Project Management
RAG (Retrieval-Augmented Generation)
Retention Strategy
Software Development Lifecycle (SDLC)
Unit Economics
User Research
User Testing
User Experience (UX) Design
Wireframing
Leadership
Tools
No items found.
Airtable
ChatGPT
Figma
Canva
Excel
Google Analytics
Hotjar
Mixpanel
Monday
LangChain
Perplexity
Salesforce
Tableau
Unbounce
Zoho CRM
Trello
Industry Experience
Apparel & Accessories
Mental Health & Wellness
Footwear
Pet Supplies
Digital Products
Refurbished & Used Goods
B2B SaaS
Healthcare
Consumer Technology
Online Education & e-Learning
Agency
Brand Experience
Rue La La / Gilt / Intentional Ventures
Case Studies
Join The Starters for full access
How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
Become a memberWHY YOU SHOULD CHOOSE THE STARTERS
Top-tier Talent
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Browse & contact 250+ Starters directly from our online platform. No recruiters, account managers, or turnaround delays to deal with.
No Commissions
Direct freelancer relationships with no ongoing commissions or rate premium charged to brands or freelancers. We only charge our flat monthly subscription- nothing else.
IT’S TIME TO UPGRADE FROM UPWORK
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30 Minute Consulting Call
Free
Paid Consulting Call
$
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Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
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Monthly Retainer
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