solve your attribution problems
Grow your brand awareness
solve your attribution problems
Grow your brand awareness
Katie
Brand Marketer / Content Marketer / Chief Marketing Officer
Los Angeles, CA
Free Consulting Calls
Full Time
Reviews
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Katie is a senior marketing consultant and former brand leader who helps consumer brands build cultural relevance and drive meaningful growth. She’s led brand and growth marketing for category-defining companies including Ghia and Old Pal, spanning DTC, retail, and on-premise.
Katie pairs strong creative leadership with a data-driven approach, partnering closely with founders to shape positioning, elevate creative, and scale performance across ecommerce and go-to-market. Her work has driven 75%+ YoY revenue growth, 25% market share gains, 2x conversion rate lifts, and expansion to 2,000+ retailers and 500+ on-premise accounts nationwide.
A three-time Clio Award winner, she’s led work recognized by Fast Company, Forbes, Vogue, and The New York Times, and helped position Ghia as one of Fast Company’s 'Brands That Matter'. Today, she works as a fractional CMO / senior marketing partner for consumer brands.
Paid Consulting Call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
200
Monthly Retainer
Fractional Head of Marketing / Head of Brand
Starting at
$
5000
Brand Marketing Strategy + Roadmap
I partner with brands to define a clear, differentiated brand strategy and translate it into an actionable marketing roadmap. This includes clarifying positioning and audience, sharpening brand narrative and messaging, and aligning channels, launches, and content to business goals. The output is a prioritized, execution-ready plan that guides teams, agencies, and budgets — ensuring brand and growth efforts are focused, cohesive, and built to scale.
Starting at
$
5000
Marketing Strategy Audit
I conduct a comprehensive audit of your existing marketing efforts across channels, messaging, and performance to identify what’s working, what’s not, and where the biggest opportunities lie. From there, I develop a clear, prioritized roadmap that addresses gaps, optimizes spend and resources, and aligns marketing strategy to business goals — giving teams a focused plan to drive near-term impact and long-term growth.
Starting at
$
5000
Organic Social Audit
I audit your organic social presence across platforms to assess content, creative, voice, cadence, and performance. This includes evaluating what’s resonating, where engagement is falling short, and how your brand shows up relative to competitors. The output is a set of clear, actionable recommendations to refine your content strategy, improve consistency and engagement, and ensure organic social is supporting broader brand and growth goals.
Starting at
$
3000
Paid Consulting Call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
200
Monthly Retainer
Fractional Head of Marketing / Head of Brand
Starting at
$
5000
Brand Marketing Strategy + Roadmap
I partner with brands to define a clear, differentiated brand strategy and translate it into an actionable marketing roadmap. This includes clarifying positioning and audience, sharpening brand narrative and messaging, and aligning channels, launches, and content to business goals. The output is a prioritized, execution-ready plan that guides teams, agencies, and budgets — ensuring brand and growth efforts are focused, cohesive, and built to scale.
Starting at
$
5000
Marketing Strategy Audit
I conduct a comprehensive audit of your existing marketing efforts across channels, messaging, and performance to identify what’s working, what’s not, and where the biggest opportunities lie. From there, I develop a clear, prioritized roadmap that addresses gaps, optimizes spend and resources, and aligns marketing strategy to business goals — giving teams a focused plan to drive near-term impact and long-term growth.
Starting at
$
5000
Organic Social Audit
I audit your organic social presence across platforms to assess content, creative, voice, cadence, and performance. This includes evaluating what’s resonating, where engagement is falling short, and how your brand shows up relative to competitors. The output is a set of clear, actionable recommendations to refine your content strategy, improve consistency and engagement, and ensure organic social is supporting broader brand and growth goals.
Starting at
$
3000
Skills
Affiliate Marketing
Brand Marketing
Brand Partnerships
Brand Positioning
Community Building
Content Marketing
Content Strategy
Instagram (Organic)
Digital Marketing
Creative Strategy
Experiential Marketing
Marketing Operations
Management
Project Management
Social Media Marketing
Partnerships
Tools
Asana
Canva
ChatGPT
Claude
Figma
Google Analytics
Gorgias
Impact
Klaviyo
Instacart
Linktree
Motion
Recharge
Okendo
Shopify
Typeform
Industry Experience
Food & Beverage
Apparel & Accessories
Cannabis
Brand Experience
Ghia / Old Pal
Case Studies
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How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
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30 Minute Consulting Call
Free
Paid Consulting Call
$
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Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
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Monthly Retainer
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