As activation lead, Katie spearheaded Native Deodorant’s retail launch, challenging the P&G brand to think beyond the expected. She directed the full media strategy - overseeing channel planning, managing creator outreach and negotiations, and translating performance insights into creative optimizations that elevated both influencer and paid media results. The fully integrated campaign blended core performance channels (Meta, Google, programmatic, audio, etc.) with high-impact partnerships, including Think Dirty, MikMak, and a curated roster of meaningful creators.

Under Katie’s direction, the team produced hundreds of assets for every stage of the consumer journey, using a rigorous test-and-learn process to refine messaging, creative, and targeting in real time. This full-funnel execution not only boosted awareness for a clean beauty brand pushing industry boundaries, but also drove a +137.6% sales lift in Target YoY.

As growth marketing lead for a high-growth, high-SKU DTC apparel brand operating on a limited-edition drop model, Katie drove performance while managing a heavy editorial calendar.

She oversaw all paid acquisition efforts, including creator partnerships, whitelisting UGC, paid social, affiliate, and additional performance channels, ensuring everything stayed aligned and results-focused. With a sharp focus on key performance metrics, including CAC, MER, ROAS, and margin, Katie applied a test-and-optimize approach that delivered a +24% year-over-year sales increase and grew new customer acquisition by nearly 40%.

At Farmer Focus, Katie ideated, strategized, and executed a creator-led campaign that positioned Farmer Focus as more than just organic chicken - spotlighting its humane, sustainable, and traceable practices and the independent farmers behind the brand.

In a post-Covid landscape where consumers were reevaluating how purchases align with their values, she identified and partnered with creators in the food, wellness, and lifestyle spaces whose voices could authentically connect those values to everyday choices.

Katie oversaw every stage of the program—from influencer selection and storytelling strategy to content production and paid whitelisting—ensuring the brand’s mission resonated across recipes, farm visits, and personal narratives. This full-funnel, values-driven approach delivered a +38 point lift in brand awareness, an 8.9x higher video view-through rate than industry benchmarks, and a +23 point increase in consideration.