solve your attribution problems
Develop a growth strategy
solve your attribution problems
Develop a growth strategy
Katherine
Chief Marketing Officer / Product Launch Manager / Brand Marketer
New York
Join The Starters for full access
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I am a fractional Senior Marketer/CMO and brand strategist helping founder-led beauty brands scale with clarity, speed, and impact.
I specialize in:
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Product positioning & messaging
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Go-to-market strategy for DTC and retail launches
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Launch planning, influencer/community alignment, and campaign execution
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Early performance metrics and KPI tracking for actionable insights
I bring 18 years in prestige beauty, including marketing leadership at L’Oréal and Shiseido, plus founder-led brand consulting. I’ve guided product launches, retail expansion, and brand growth for emerging and growth-stage beauty brands, consistently delivering measurable results without adding full-time headcount.
My work has helped brands define clear messaging, execute high-impact launches, and optimize early-stage growth. I am passionate about translating brand vision into measurable growth and building authentic connections with consumers.
Paid Consulting Call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
250
Monthly Retainer
Fractional CMO support: brand positioning, product/launch strategy, go-to-market planning, and high-level marketing guidance.
Starting at
$
5000
Brand Marketing Strategy + Roadmap
Brand Marketing Strategy + Roadmap — I develop a clear, actionable marketing strategy and step-by-step roadmap to grow your brand, define your messaging, plan campaigns, and track KPIs across channels.
Starting at
$
3500
Marketing Strategy Audit
I review your current marketing efforts, identify gaps and opportunities, and provide a clear, actionable roadmap to improve performance and achieve growth.
Starting at
$
3500
Product Launch Strategy
I create a step-by-step plan for your product launch, including positioning, messaging, campaign sequencing, and channel strategy to ensure a successful market debut.
Starting at
$
Paid Consulting Call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
250
Monthly Retainer
Fractional CMO support: brand positioning, product/launch strategy, go-to-market planning, and high-level marketing guidance.
Starting at
$
5000
Brand Marketing Strategy + Roadmap
Brand Marketing Strategy + Roadmap — I develop a clear, actionable marketing strategy and step-by-step roadmap to grow your brand, define your messaging, plan campaigns, and track KPIs across channels.
Starting at
$
3500
Marketing Strategy Audit
I review your current marketing efforts, identify gaps and opportunities, and provide a clear, actionable roadmap to improve performance and achieve growth.
Starting at
$
3500
Product Launch Strategy
I create a step-by-step plan for your product launch, including positioning, messaging, campaign sequencing, and channel strategy to ensure a successful market debut.
Starting at
$
Skills
Account Management
Brand Marketing
Campaign Strategy
Channel Expansion
Customer Acquisition Strategy
YouTube (Organic)
Video Production
Digital Strategy
Brand Positioning
Brand Partnerships
Customer Experience
eRetail Account Management
Tools
No items found.
Amazon Seller Central
Canva
ChatGPT
Wordpress
Ubersuggest
Klaviyo
Hootsuite
HubSpot
Mailchimp
Sprout Social
Recharge
Shopify
Refersion
NielsenIQ
Industry Experience
Health & Beauty
Baby & Kids Products
3rd Party Retailers (Online & Physical)
Brand Experience
L'Oreal / Shiseido / Decleor
Case Studies
Join The Starters for full access
How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
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30 Minute Consulting Call
Free
Paid Consulting Call
$
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Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
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Monthly Retainer
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Starting at
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Hire
James