solve your attribution problems
Develop a growth strategy
solve your attribution problems
Develop a growth strategy
Katherine
Chief Marketing Officer / Head of Retail / Brand Marketer
New York
Join The Starters for full access
Reviews
No items found.
Show more
Show less
I work with founder-led beauty brands to clarify positioning and structure how the brand grows.
When product, positioning, or go-to-market lacks clarity, growth becomes inefficient. I step in to identify where the breakdown is and define a clear path forward.
My background includes 18 years in prestige beauty across L’Oréal, Shiseido, and founder-led brands, with experience across DTC, retail, spa, luxury hotels, and professional channels.
I focus on the decisions that actually drive performance:
• what the brand stands for
• what product leads
• where to focus go-to-market
• how to move forward over the next 90 days
I operate as a strategic partner—bringing clarity and direction so founders can move with focus and speed.
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
250
Monthly Retainer
Fractional CMO support across positioning, product strategy, and growth planning. Ongoing senior guidance to align decisions, structure growth, and support execution across DTC, retail, and/or social commerce.
Starting at
$
6500
Marketing Strategy Audit
Diagnose what’s blocking growth and define a focused 90-day plan across positioning, product, and growth priorities. Includes DTC, retail, and/or social commerce channel focus.
Starting at
$
3500
Brand Marketing Strategy + Roadmap
Refine positioning and define how the brand grows across product focus, messaging, and channel priorities. I create a clear roadmap for scalable growth across DTC, retail, and social commerce.
Starting at
$
5000
Product Launch Strategy
Build a focused launch plan across DTC and/or retail. I define positioning, messaging, and go-to-market so the launch is structured, integrated, and aligned for the right channels, including social commerce where relevant.
Starting at
$
5000
Free Consulting Call
An quick 30 min consulting call
$
0
Paid Consulting Call
A long 60 min consulting call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
250
Monthly Retainer
Fractional CMO support across positioning, product strategy, and growth planning. Ongoing senior guidance to align decisions, structure growth, and support execution across DTC, retail, and/or social commerce.
Starting at
$
6500
Marketing Strategy Audit
Diagnose what’s blocking growth and define a focused 90-day plan across positioning, product, and growth priorities. Includes DTC, retail, and/or social commerce channel focus.
Starting at
$
3500
Brand Marketing Strategy + Roadmap
Refine positioning and define how the brand grows across product focus, messaging, and channel priorities. I create a clear roadmap for scalable growth across DTC, retail, and social commerce.
Starting at
$
5000
Product Launch Strategy
Build a focused launch plan across DTC and/or retail. I define positioning, messaging, and go-to-market so the launch is structured, integrated, and aligned for the right channels, including social commerce where relevant.
Starting at
$
5000
Skills
Account Management
Brand Marketing
Campaign Strategy
Channel Expansion
Customer Acquisition Strategy
YouTube (Organic)
Video Production
Digital Strategy
Brand Positioning
Brand Partnerships
Customer Experience
eRetail Account Management
Tools
No items found.
Amazon Seller Central
Canva
ChatGPT
Wordpress
Ubersuggest
Klaviyo
Hootsuite
HubSpot
Mailchimp
Sprout Social
Recharge
Shopify
Refersion
NielsenIQ
Industry Experience
Health & Beauty
Baby & Kids Products
3rd Party Retailers (Online & Physical)
Brand Experience
L'Oreal / Shiseido / Decleor
Case Studies
Join The Starters for full access
How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
Become a memberWHY YOU SHOULD CHOOSE THE STARTERS
Top-tier Talent
You've experienced the pain of using Upwork and Fiverr. Our 3- step vetting and verification process ensures you have only the best talent to choose from.
Hire Immediately
Browse & contact 250+ Starters directly from our online platform. No recruiters, account managers, or turnaround delays to deal with.
No Commissions
Direct freelancer relationships with no ongoing commissions or rate premium charged to brands or freelancers. We only charge our flat monthly subscription- nothing else.
IT’S TIME TO UPGRADE FROM UPWORK
Become a Starters member and gain access to top-tier e-commerce talentyou can’t find anywhere else.
30 Minute Consulting Call
Free
Paid Consulting Call
$
Heading
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
Heading
Monthly Retainer
This is some text inside of a div block.
Starting at
$
Heading
This is some text inside of a div block.
This is some text inside of a div block.
Starting at
$
Heading
This is some text inside of a div block.
This is some text inside of a div block.
Starting at
$
Heading
This is some text inside of a div block.
This is some text inside of a div block.
Starting at
$
Heading
Hire
James
