Julia is the Founder of What They Said, a customer research studio that helps consumer brands understand WHY customers buy (or don’t), then implement those insights across messaging and experience to drive conversion and revenue. She combines deep customer research (interviews, review mining, behavioral analysis) with hands-on implementation - ensuring insights drive real business results rather than sitting in reports.

Prior to What They Said, Julia founded Sundaze Heated Shorts, a DTC wellness brand that launched into retailers including Uncommon Goods and Target.com. Through building Sundaze, Julia discovered her real strength wasn't just in creating products, but also in deeply understanding customers and translating those insights into decisions that drives growth.

Julia has worked with innovative consumer brands like Tippy Type, She's Birdie, and Petsnology, helping them optimize their conversion, positioning, and product decisions based on what customers actually want and how they naturally talk about products.

With a background spanning chemical engineering and fashion, Julia brings a rare combination of analytical rigor and creative intuition to every engagement. She's passionate about helping brands turn customer insights into action - moving beyond surface-level data to uncover the real motivations behind purchase decisions, then implementing changes that create immediate, measurable impact.