At Grön, I helped shape creative campaigns from concept to execution, ensuring every touchpoint reflected the brand’s identity and strategic goals. I led the planning and rollout of quarterly email campaigns, collaborating on strategy, copy, and content development. Using Klaviyo, I designed visually compelling emails optimized for engagement and closely tracked performance to guide ongoing improvements. I also created promotional ads for dispensaries that increased visibility and supported sales initiatives. In addition, I developed custom merchandise for events and retail partners, delivering design solutions that elevated brand presence. Across all projects, I focused on pushing the brand forward visually by introducing fresh ideas and maintaining a consistent, impactful aesthetic.

I volunteered as a designer for No Hate Day, a grassroots event organized by Portland skaters in solidarity with the Black Lives Matter movement. In response to a community call to action, local skaters came together to reframe Go Skate Day as a day of unity, activism, and support for racial justice. Planned in under a week with the backing of local skate shops and nonprofit organizations, the event drew a powerful turnout. I contributed by designing promotional graphics for social media that helped spread awareness quickly and effectively. In just three hours, the community raised over $3,600, which was donated to four local organizations supporting Black communities. It was a powerful example of how creative work and community collaboration can drive real change.