As the Fractional Head of Growth of a 9-figure Australian haircare brand, Jenner owned the forecast, media plan, creative strategy, and media execution across the US, European, and APAC markets. Touting 100%+ growth four years in a row, the brand gained global recognition, garnered millions of followers on social, and ultimately a significant exit to an Australian-owned private equity firm.

Jenner worked directly with the CEO, CMO, and CFO to create annual plans, developed a martech infrastructure to support a scaling brand and ownership/execution of the marketing strategy across 8+ social, search, and programmatic media channels.

In three consecutive years, Jenner's annual forecast came within 10% of total realized revenue, and the model ultimately significantly contributed to the acquisition in late 2022.

Jenner (Half Past Nine) worked closely with the Kate Farms marketing team to understand their product, brand, target audience, and competitive landscape. They conducted breakout sessions to identify areas of improvement and overhauled all paid media accounts. By focusing on Kate Farms' most profitable customer segments and re-imagining creative direction, I was able to shift media investment and provide transparent reporting across all channels.

As a result, Kate Farms saw significant success in their media investment, leading to the activation of new channels such as Programmatic, TV, and Audio. The strategic and proactive approach to paid media by my team enabled Kate Farms to see tangible conversions to sales, drive 68% growth in year one, and exceed their goals for two consecutive years.

Jenner (Half Past Nine) joined Tegria’s go-to-market (GTM) team and assessed all the individual digital assets of the brands. We formulated a plan to merge and sunset the nine individual brands, supporting the sunrise of a new master brand, Tegria. We helped launch Tegria into the market, activating and owning paid media, account-based-marketing (ABM), and brand activation strategy. We also advised on positioning, creative, and more.

In addition, we collaborated with the legacy brands to assess their marketing tech stack and CRMs, developing a more robust series of reports and dashboards for all marketing areas. We modeled out a new scoring schema and new automation possibilities in their Pardot (MAP) instance and managed the system for several months.

The partnership fostered a new culture among Tegria’ marketing and sales teams, bolstering Tegria's message of redefining healthcare services and paving the way for its continued success.