Izzy Sarrafzadeh is a brand strategist and marketing lead who builds brands people actually want to pay attention to. At Dr. Squatch, she led integrated campaigns across influencer, PR, events, and digital- driving billions of impressions and creating viral moments with talent like Nick Cannon and Sydney Sweeney.

Her approach to brand marketing is simple: you’re not competing with other brands anymore, you’re competing with entertainment. Instead of traditional advertising, Izzy focuses on building brands that feel like part of culture- leaning into big, unexpected ideas, niche communities, and moments that people want to share. She thinks in terms of “brand worlds,” not campaigns, and prioritizes earning attention over buying it.

She previously led international marketing at Dr. Squatch, growing the brand globally by adapting strategy to local markets, sat on their domestic brand team for years creating their edgy campaigns everyone knows and love, and was the Co-Founder and CMO of Viv for your V, where she scaled sales 5000% in under a year through scrappy, creator-led growth.

Now, Izzy works with brands as a strategist and advisor, helping them sharpen their positioning, come up with better ideas, and build marketing that actually breaks through.