At Skura Style, a fast-growing DTC home and lifestyle brand co-founded by Eva Mendes, Isamar led the optimization of paid social performance through data-backed creative and landing page testing. She developed and executed a creative testing roadmap that introduced more organic, conversational, and relatable ad concepts, which quickly resonated with audiences and drove a 72% lift in click-through rate.

To maximize the efficiency of these clicks, Isamar partnered with the web and design teams to conduct landing page experiments focused on product hierarchy and social proof. By repositioning the most popular product above the fold and integrating UGC content, she achieved a 47% reduction in average cost-per-click and meaningful gains in conversion rate.

This strategic blend of creative insight, consumer psychology, and performance optimization strengthened Skura Style’s digital acquisition engine — transforming paid social into a scalable, high-ROI growth channel.

Working with celebrity Eva Mendes, Isamar led the strategic transformation of Eva’s Instagram from a static celebrity feed into a thriving personal brand ecosystem. Starting with 1.2 million followers, she developed and executed a holistic content strategy centered on relatable video storytelling that showcased Eva’s authenticity, humor, and lifestyle — driving massive organic engagement and community growth.

Beyond audience development, Isamar’s strategy seamlessly integrated brand partnerships, endorsements, and product launches into Eva’s storytelling in a way that felt organic and genuine to her followers. By aligning creative with audience psychology and leveraging consistent testing and optimization, the account scaled to 6.8 million followers and generated over 30 million organic impressions per month.

This evolution positioned Eva Mendes not just as a beloved actress, but as an influential digital personality — blending artistry, relatability, and brand storytelling to deepen audience connection and expand her influence across social platforms.

At ShoeDazzle, a leading fashion e-commerce brand, Isamar led a marketing initiative designed to increase first-time purchasers’ average order value (AOV) and units per transaction (UPT). Taking a holistic site marketing approach, she developed and launched a coordinated BOGO acquisition campaign that unified messaging across all paid and owned channels.

The offer was prominently featured across ads, landing pages, and on-site banners — creating a consistent conversion journey from first click to checkout. This cohesive strategy not only improved message recall and adoption but also influenced shopper behavior toward multi-item purchases.

As a result, the initiative generated $5 million in incremental product revenue, significantly increasing AOV and UPT among new customers while strengthening the brand’s acquisition funnel efficiency.