At Marquee Brands, Heather served as the in-house Art Director for two portfolio brands, Body Glove and Dakine. She directed and produced 4–6 seasonal campaigns annually across photography and video, owning the full creative process from mood boards and shot lists through talent casting, location scouting, and post-production.

She managed the art department, graphic designers, and eCommerce team, improving workflow efficiency through DAM governance and Asana-based project management. Heather also built seasonal road maps to provide a forward-looking view across each brand's go-to-market calendar, and oversaw end-to-end creative across brand, eCommerce, licensee partnerships, and social channels — strengthening consumer touchpoints and visual consistency.

Heather held two contracted roles at Fender. In the first, she established Fender's in-house photo studio, developing brand guidelines and editing standards for internal and external teams, while identifying opportunities to enhance eCommerce performance, product sales, and artist launches.

In the second, she managed the front end of Fender.com across global markets, leveraging Contentful and Salesforce Commerce Cloud. In this role, she oversaw website content launch production and CMS workflows, optimized assets for SEO, and upheld error-free design standards.

She coordinated artist product launches, content updates, and QA processes — improving asset consistency and delivery efficiency — while partnering with Merchandising, Marketing, and Development teams to align content with seasonal narratives. She also developed and maintained an editorial calendar to ensure timely content delivery.

During Nike's ownership of Hurley, Heather served as Art Director and Senior Graphic Designer, playing a central role in defining the brand's seasonal visual identity across both men's and women's lines. She led creative layout and design for print to digital deliverables — including Men's and Women's sales catalogs, look-books, and sell-in sales materials — ensuring each piece authentically captured Hurley's surf and action sports DNA while meeting Nike's rigorous brand standards.

Heather oversaw the full arc of each project, from photography selection and layout design through copy editing and final production, driving measurable improvements in brand consistency and sales rep engagement. Her ability to manage multiple deliverables simultaneously across print and digital platforms ensured that production-ready assets were delivered on time and optimized for cross-channel marketing efforts — supporting both wholesale sell-in and broader consumer-facing campaigns with equal precision and creative integrity.