Halle is a Senior Manager of Influencer Marketing with experience developing tailored influencer marketing campaigns for better-for-you food, beverage, and wellness brands. She has worked with CPG brands at varying stages of their businesses and is experienced with everything from building out a brand’s initial influencer strategy to owning seven-figure budgets. She can help brands:

• Build out tailored gifted and paid influencer marketing campaigns

• Own end-to-end paid influencer campaigns including initial strategy development, sourcing, negotiations, execution, and reporting

• Develop an ambassador and affiliate program to generate impressions and sales

• Create influencer mailers for product seeding

Halle is a big picture thinker with an eye for details. Her passion lies in discovering the “Why?” behind what makes a brand unique and building influencer marketing campaigns that positively reflect those values. Personally speaking, she has a passion for wellness and fostering meaningful relationships with the influencers, managers, and agencies she works with.