solve your attribution problems
Scale your paid media
solve your attribution problems
Scale your paid media
Greg
Head of Growth / Growth Marketer / Paid Social Marketer
Seattle, WA
Free Consulting Calls
Full Time
Reviews
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Greg Allum most recently was Senior Vice President of Marketing & Growth at Stand Together, where he led an 80-person team spanning Performance Marketing, Lifecycle, SEO, MarTech, Analytics, and UX. Greg oversees a $100M+ budget and delivere a 12x increase in pipeline and $75M in incremental revenue by embedding a growth mindset and implementing the organization’s first Single View of Customer technology stack.
Prior to Stand Together, Greg served as EVP of Marketing & Growth at Fuzzy Pet Health, where he helped scale revenue from $6M to $25M ARR, reduced CAC by 35%, and improved gross margins by 12%. As Head of Marketing & Growth at GrowthDay, he launched the company’s personal development app to $1.5M ARR with a 59.5% trial-to-paid conversion rate.
Greg has also led marketing organizations at LQ Digital, Jellyfish, and Sony Europe, where he drove multi-market digital growth, managed large-scale media budgets, and helped deliver some of Sony’s most recognized campaigns.
A founder himself, Greg runs Ink & Ribbon, a consultancy helping startups and nonprofits build systems for growth through strategy, data, and storytelling.
He is passionate about connecting data and creativity to drive measurable, principled growth—and believes the best marketing honors both art and analysis.
Paid Consulting Call
$
185
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
185
Monthly Retainer
Fractional CMO and Growth Consultancy — combining marketing strategy, lifecycle design, media planning and buying, experiment frameworks, customer acquisition, and MarTech systems to drive sustainable revenue growth.
Starting at
$
4995
Marketing Strategy Audit
A comprehensive audit of your current marketing ecosystem — including brand positioning, audience insights, funnel performance, and MarTech systems — followed by a data-informed roadmap outlining quick wins, growth opportunities, and capability gaps. Ideal for organizations seeking clarity and alignment before scaling.
Starting at
$
4500
Paid Social Audit
A deep-dive analysis of your paid social performance across platforms such as Meta, LinkedIn, and TikTok. This audit reviews campaign structure, creative strategy, targeting, measurement, and ROI. You’ll receive a detailed report with recommendations to improve efficiency, scale profitably, and align paid media with broader growth goals.
Starting at
$
4500
CRO Audit
A full-funnel conversion rate optimization (CRO) audit covering user journey analysis, landing page performance, A/B test design, and behavioral insights. This service identifies friction points, benchmarks key metrics, and delivers prioritized recommendations to improve conversion rates, average order value, and retention.
Starting at
$
Paid Consulting Call
$
185
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
185
Monthly Retainer
Fractional CMO and Growth Consultancy — combining marketing strategy, lifecycle design, media planning and buying, experiment frameworks, customer acquisition, and MarTech systems to drive sustainable revenue growth.
Starting at
$
4995
Marketing Strategy Audit
A comprehensive audit of your current marketing ecosystem — including brand positioning, audience insights, funnel performance, and MarTech systems — followed by a data-informed roadmap outlining quick wins, growth opportunities, and capability gaps. Ideal for organizations seeking clarity and alignment before scaling.
Starting at
$
4500
Paid Social Audit
A deep-dive analysis of your paid social performance across platforms such as Meta, LinkedIn, and TikTok. This audit reviews campaign structure, creative strategy, targeting, measurement, and ROI. You’ll receive a detailed report with recommendations to improve efficiency, scale profitably, and align paid media with broader growth goals.
Starting at
$
4500
CRO Audit
A full-funnel conversion rate optimization (CRO) audit covering user journey analysis, landing page performance, A/B test design, and behavioral insights. This service identifies friction points, benchmarks key metrics, and delivers prioritized recommendations to improve conversion rates, average order value, and retention.
Starting at
$
Skills
A/B Testing
App Search Optimization
Email Marketing
Growth Strategy
Performance Marketing
Team Building
Campaign Strategy
Campaign Management
Account Management
Conversion Rate Optimization (CRO)
Customer Acquisition Strategy
Customer Journey Mapping
Meta Ads (Facebook & Instagram)
Media Planning
Social Media Marketing
Digital Marketing
Digital Strategy
Marketing Strategy
Tools
No items found.
Canva
Google Tag Manager
Google Analytics
Meta Business Suite
Adjust
Appsflyer
Mixpanel
Hotjar
HubSpot
Google Search Console
Shopify
Lucky Orange
Iterable
Braze
Salesforce
Salesforce Marketing Cloud
Industry Experience
Health & Beauty
Consumer Electronics
Sports & Outdoor Equipment
Pet Supplies
Agency
Media & Entertainment
Mental Health & Wellness
Healthcare
Consumer Technology
B2B SaaS
Brand Experience
Sony / WeTransfer / Fuzzy Pet Health
Case Studies
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| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
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Per hour
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Monthly Retainer
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