I partnered with Dr. C Skincare to launch their eCommerce site through a series of short-form videos designed for multi-platform use. The videos educated customers on product benefits and usage, while also building trust by featuring the brand’s founder, physicians, and aestheticians. Repurposed across social ads, email campaigns, and YouTube, the content helped establish brand credibility and drive awareness. Despite a limited ad spend, the launch delivered strong engagement and significant growth in the months that followed.

I worked with Must Love to create monthly social ads and animations that showcased their plant-based frozen desserts in fun, engaging ways. Following their appearance on Shark Tank, we launched a targeted campaign repurposing their segment footage to drive traffic to a limited-time Shark Tank Sampler Pack. The campaign delivered outstanding performance, generating strong engagement and conversion rates while capitalizing on their national exposure. This approach helped extend the momentum of their TV debut and translate it into measurable eCommerce growth.

For Noxgear, a sports gear brand focused on visibility and safety, I edited a series of high-impact videos tailored for their holiday sales campaigns. These assets were designed to spotlight key product features and were promoted across Meta and YouTube. The result was a significant boost in seasonal sales, especially for their top-selling visibility vests and accessories, helping Noxgear cut through the holiday noise with clear, compelling creative.