Ancestral Supplements, a reputable and established brand on Amazon, recognized the untapped potential of direct-to-consumer (DTC) e-commerce. With a depreciating email list that had never been utilized, they approached Multiply Marketing where Grace was Head of Email department to revitalize their customer engagement, drive conversions, and establish a strong presence in the DTC market through the power of email marketing.

Challenge

Ancestral Supplements faced the challenge of transitioning from their successful Amazon presence to a thriving DTC e-commerce venture. Their depreciating email list presented an opportunity for growth, but they needed expert guidance to unlock its potential and maximize customer engagement.

Short Term Results

Engaging email campaigns led to increased open rates and click-through rates, with subscribers eagerly exploring the valuable content and offers provided in the emails. This resulted in a significant boost in revenue, with $1,097,935 generated in just 90 days.

Long-Term Results

Overall, the email marketing efforts contributed to unlocking an additional 45% revenue for Ancestral Supplements, resulting in $4,000,000 in extra revenue generated annually.

MoveActive is an Australian-based e-commerce brand that creates activewear for Pilates and Yoga enthusiasts that want style, comfort, and functionality. Their core offering is a line of functional and stylish grip socks and accessories for pilates & yoga workouts.

Challenge

MoveActive didn’t have the bandwidth to develop a comprehensive email strategy or build out their Klaviyo flows. They didn’t have the time or personnel to focus on setting up foundational flows across their multiple stores, which why they approached FlowCandy, where Grace was the Lead Strategy Manager on this account.

Goals/Solution

Grace identified and aligned on MoveActive's goals to build out foundational flows for both Wholesale and Retail customers. Worked with the Design team to utilize the Email Design System and created targeted segments to position MoveActive for continued growth.

Results

- 9 Custom Flows increasing revenue by 269% in 90 days.

- Over $A175,400 in revenue generated from new flows in 90 days.

- Over 4,000 unique new subscribers generated from the new pop-up forms.

Jack Spellacy, the visionary founder of Lorenzo Veratti, recognized the immense potential of email marketing in scaling his men's fashion brand. Seeking to leverage this powerful tool, Jack approached Multiply, where Grace was Head of Email to develop and implement a comprehensive email marketing strategy that would drive growth and propel Lorenzo Veratti to million-pound success.

Challenge

With no prior experience in email marketing, Jack faced the challenge of effectively utilizing this channel to build brand awareness, engage customers, and drive conversions. Our task was to develop a tailored email marketing strategy that would maximize the potential of Lorenzo Veratti's customer base and accelerate the brand's growth.

Short Term Results

During the initial phase of our collaboration, we focused on establishing a strong foundation for Lorenzo Veratti's email marketing initiatives. Our strategies aimed to optimize customer segmentation, create engaging email campaigns, and automate key processes.

Long Term Results

As our partnership with Jack and Lorenzo Veratti progressed, we witnessed impressive long-term results that exceeded expectations.

- Revenue Growth: Lorenzo Veratti experienced exponential revenue growth driven by the power of email marketing. The brand generated over £1,664,355 in annual revenue, showcasing the effectiveness of our strategies in driving conversions and maximizing customer lifetime value.

- Customer Engagement: The tailored and engaging email campaigns we developed fostered strong customer engagement. With an average email open rate of 50%, Lorenzo Veratti successfully captured and maintained the attention of its audience, strengthening brand loyalty and increasing repeat purchases.

- Repeat Sales and Customer Retention: By implementing personalized email flows and rewards programs, we incentivized repeat sales and customer retention. Customers were motivated to engage with the brand, resulting in increased customer lifetime value and a loyal customer base.

Conclusion

Through our collaboration and strategic implementation of email marketing initiatives, Lorenzo Veratti, successfully scaled from a nascent brand to a million-pound men's fashion powerhouse.

By leveraging the power of targeted segmentation, engaging email campaigns, automation, and list growth strategies, Lorenzo Veratti achieved remarkable revenue growth and cultivated a loyal customer base.

The brand's journey exemplifies the transformative impact of effective email marketing, propelling Lorenzo Veratti to unprecedented success in the competitive men's fashion industry.