By consolidating domains, fixing technical issues, optimizing key pages, and building high-quality content, over a 5 month period they achieved a 43% increase in clicks, 31% more new users, and a 24% boost in sitewide revenue year-over-year.

Challenges

Key Largo Fisheries faced several roadblocks that hindered its online growth:

1. Split Domain Authority: The website's domain was divided, causing the eCommerce section to lose critical authority and credibility with search engines.
2. Improper Canonical Tags: Misconfigured tags sent conflicting signals to Google, resulting in indexing issues.
3. Keyword Cannibalization: Poor site optimization led to internal competition for rankings on important keywords.
4. Declining Organic Traffic: The website experienced nearly two years of consistent traffic decline, jeopardizing revenue and market position.

Strategy

To address these challenges, a comprehensive SEO strategy was implemented:

• Domain Consolidation:

  • Reverted the domain changes to restore and maintain site authority for the eCommerce side of the business.

• Technical SEO Fixes:

  • Corrected canonical tag issues to ensure proper indexing and ranking signals were sent to Google.

• Content Optimization:

  • Created and optimized content for all category pages and high-value product pages, ensuring alignment with target keywords and search intent.

• Content Marketing:

  • Initiated a blog strategy to publish high-quality articles relevant to stone crab enthusiasts and seafood lovers.

• Link Building:

  • Built a portfolio of high-quality backlinks pointing to key stone crab pages, enhancing domain authority and relevance.

Results

The results were remarkable, showing significant improvements across all key metrics:

• Organic Traffic:

  • Year-over-year (YoY) clicks increased by 43%, while impressions soared by 157%.

  • New users visiting the site grew by 31% YoY.

• Revenue Growth:

  • Total revenue from sitewide traffic rose by 24% YoY, demonstrating the effectiveness of the SEO campaign in driving conversions.

• Competitive Edge:

  • Within five months, the share of voice jumped from 12% to 44%, overtaking top competitors Billy’s Stone Crab and George’s Stone Crab.

  • Average organic traffic ranking improved from last place to first among those key competitors.

Objectives

The primary goal was a smooth transition from Magento 1 to Magento 2, ensuring no significant loss in traffic or revenue. Beyond this, the ambitious targets were to double both traffic and revenue within 1-2 years.

Challenges

The website's large scale and complex structure, heavily reliant on the Volvo Penta catalog, presented significant challenges. The catalog's lack of key information and images further complicated the situation.

Results

In the post-migration phase of the website, there was an initial concern as the site witnessed a slight downturn, with traffic dipping by less than 10% and revenue experiencing a 5% decrease. However, this initial setback was short-lived. By the 3-month milestone, both traffic and revenue had not only recovered but returned to their pre-migration levels, indicating a successful adjustment period.

The most dramatic and encouraging changes were evident at the 1-year review. The metrics were nothing short of impressive, showcasing substantial growth. Impressions had skyrocketed by an astonishing 460%, while clicks surged by a remarkable 476%. Traffic had more than doubled, soaring over 200%, and revenue reflected this positive trend with a significant 110% jump. These figures highlighted the successful transition and growth of the site post-migration, marking it as a resounding success in digital performance and revenue generation.

Objectives

The primary goal for Hot Rod Hardware, a specialist in hot rod automotive parts and accessories, was to enhance its organic traffic and revenue through strategic search engine optimization (SEO). The company aimed to leverage organic search as a cost-effective method to improve its market presence and sales performance.

Challenges

Hot Rod Hardware faced several significant challenges at the outset of this campaign: 1. Inverted Conversion Funnel: The company’s SEO efforts were predominantly focused on product page optimization, neglecting the mid and top of the funnel. This narrow approach limited the potential for broader audience engagement and lead nurturing. 2. Declining Traffic and Revenue: The business observed a consistent downturn in both website traffic and revenue over the preceding months, indicating a need for a revamped SEO strategy. 3. Resource Constraints: Limited development resources were available for website enhancements, necessitating a highly efficient approach to SEO that could yield results without extensive website redevelopment. 4. Budget Limitations: With a constrained budget, the strategy needed to forego off-page optimization activities, such as backlink building, in favor of on-page tactics.

Strategy

To address these challenges, Digital Junkies devised a focused strategy that emphasized efficiency and high-impact actions: 1. Optimizing Mid-Funnel Content: By creating and optimizing content for high-value collection pages, the strategy aimed to attract and engage users at the mid-funnel stage, facilitating a smoother journey towards conversion. 2. Streamlining Collection Pages: Low-value collection pages were either removed or redirected to concentrate SEO efforts and user experience on more impactful pages. 3. Expanding High-Value Pages: Identifying opportunities for new high-value collection pages allowed Hot Rod Hardware to capture additional organic traffic and cater to broader customer interests.

Results

The implementation of this strategy over a six-month period yielded remarkable improvements: 1. Impressions: A 160% increase in year-over-year impressions for optimized pages, demonstrated significant growth in brand visibility. 2. Clicks: Clicks surged by 180% compared to the previous year, indicating more effective content engagement and user interest. 3. Keyword Ranking: The average keyword position improved from 27.1 to 16.9, enhancing visibility in search engine results. 4. Top 10 Keyword Performance: Keywords ranking in the top 10 positions increased by 86%, showcasing the effectiveness of the optimization strategy. 5. Organic Revenue Growth: Organic revenue saw an 85% year-over-year increase, reflecting the direct impact of SEO improvements on financial performance. 6. Market Competitiveness: Despite having a smaller product catalog and ecommerce website, Hot Rod Hardware outperformed top competitors like johnnylawmotors.com, affordablestreetrods.com, and yogisinc.com in organic traffic, highlighting the efficiency and success of the SEO strategy.