True Classic

Category: Apparel & Lifestyle

Results

• 12% increase in customer LTV across all cohorts

• 23% lift in Month 1 repurchase rate

• 10% decrease in average days between orders

• Scaled SMS and email execution 30 days before BFCM generating 7 figures in incremental revenue in Q4

• Supported multiple product launches and app download growth

Challenge

True Classic, a $250M+ brand, needed a retention partner who could execute fast, go deep into their data, and operate like an extension of their team. With Q4 approaching and major launches ahead, they needed to increase repurchase rates, reduce time between orders, and grow LTV — all while maintaining profitability at scale. The bar was high: fast execution, zero fluff, and business impact that went beyond vanity metrics.

Solution

True Classic partnered with New Standard Co. to rebuild core lifecycle programs, refine segmentation, and optimize performance across Klaviyo and Postscript. We:

• Audited product-level data, site CVR, repurchase behavior, and merchandising opportunities

• Prioritized high-impact flows like Welcome, Post-Purchase, and Winback within the first 30 days

• Rebuilt segmentation for more efficient campaign targeting and revenue attribution

• Optimized flows to promote high RPR and CLV products based on purchase behavior

• Launched cohort-specific tests to reduce time between purchases and increase second-order conversions

• Integrated app download CTAs and membership touchpoints to maximize value across the customer journey

Here’s What We Did

• Repurchase Rate Optimization – Drove a 23% lift in Month 1 repurchase rate

• CLV Growth – Increased customer LTV by 12% across Q4 cohorts

• Order Frequency Acceleration – Reduced average days between orders by 10%

• Lifecycle Execution at Speed – Built and launched new flows within 48 hours of signing

• Strategic Merchandising – Reworked Post-Purchase and Winback flows based on product-level insights

• Team Integration – Collaborated cross-functionally with app, membership, and data teams

Results in Action

• 23% lift in repurchase rate (Month 1)

• 12% increase in customer LTV

• 10% decrease in average days between orders

• Q4 lifecycle programs launched within 48 hours

• App and membership touchpoints integrated into retention strategy

Summary

By executing fast, operating with precision, and embedding deep into the brand’s data and lifecycle journey, New Standard Co. helped True Classic optimize for LTV, repurchase rate, and time between orders. Within the first 30 days, new flows were live, segmentation was rebuilt, and high-performing products were merchandised more strategically across touchpoints. The result: measurable lifts across every core retention metric, 7 figures of incremental revenue in Q4, and a stronger foundation for scale across both email and SMS.

Caraway Home

Category: Cookware & Home Essentials

Results (YoY)

+70% increase in Email attributed revenue in Q4

42% increase in post-purchase flow revenue

63% rise in repeat purchasers during Q4

Challenge

Heading into Q4, Caraway knew their retention channel needed significant work. They didn’t just need “improvements” - they needed measurable wins quickly and a strategy that would capitalize on Black Friday.

Solution

Caraway partnered with New Standard Co. to roll out a comprehensive retention strategy in less than four weeks, focusing on elevating their automations, refining segmentation, and improving their designs to maximize conversions and build lasting loyalty during peak season.

Here’s What We Did

• 70% increase in attributed Email revenue

• 42% increase in post-purchase flow revenue

• 63% increase in Q4 repeat purchasers

How We Did It

• Upgraded the pop-up experience, increasing prospect submissions and conversion rates.

• Tested and merchandised the welcome series with best-selling products to create an efficient first-purchase funnel.

• Refined campaign segmentation to identify drivers of prospect-to-buyer and one-time-to-repeat conversions, enabling controlled send volume during Q4 while maintaining performance above target and under budget.

• Tested all critical flows to improve revenue per recipient, leveraging industry best practices and historical purchaser data.

• Applied Q4 learnings, successful test outcomes, and further segmentation refinements to drive record Q1 performance.

Client Quote

“We went from first convo to real improvements in under four weeks. Their no-nonsense approach and willingness to question our past decisions made all the difference. You can tell they are invested in your brand like it is their own.”

Connor Dault, Caraway

Summary

By strengthening their retention foundation, optimizing high-impact touchpoints, and refining segmentation for precision targeting, Caraway achieved substantial Q4 gains. These improvements have translated into sustained momentum, with 2025 results exceeding prior benchmarks and reinforcing the long-term value of a disciplined, data-driven retention strategy.