solve your attribution problems
Develop a growth strategy
solve your attribution problems
Develop a growth strategy
Eun Suk Rafael
Chief Marketing Officer / Head of Growth / Performance Creative Lead
Vancouver
Free Consulting Calls
Full Time
Reviews
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The modern marketing leader needs to speak three languages fluently: Brand, Performance, and Finance.
I’m a DTC Brand Marketing leader and growth operator who has spent the last decade deliberately learning across sectors to master all three.
I treated my career as a full-stack apprenticeship:
Brand Storytelling (Creative): Years at top agencies (Rethink, Anomaly, Diamond) taught me how to build brand equity and taste for companies like Spotify, Nike, A&W, and Molson Coors.
Growth Economics (Performance): Leading strategy at Bell Curve exposed me to the hard math of CAC, LTV, contribution margin, and unit economics across 20+ high-growth startups.
Operational Scale (Finance + Ops): Leadership roles at DUER, Capilano University, and PressReader taught me P&L thinking, forecasting, merchandising alignment, retail expansion, and omnichannel execution.
Most recently at DUER, I brought these disciplines together to reposition the brand and architect a regional growth strategy that contributed to 30%+ YoY growth and supported four new US/CA market openings.
My work focuses on the intersection of brand architecture and growth systems:
1) Repositioning brands to unlock new demand
2) Aligning brand, performance, and product functions around shared KPIs
3) Building operating models that lower CAC and increase baseline demand
Paid Consulting Call
$
200
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
200
Monthly Retainer
Fractional Marketing Leadership, Integrating Brand, Performance & FP&A
Starting at
$
8000
Marketing Strategy Audit
I work with consumer brands at moments of scale or transition — when growth starts to feel harder, CAC keeps climbing, and what used to work no longer does. My role is to help leadership teams reconnect brand, creative, and performance into a single growth system — so they stop competing for budget and start compounding together. We begin by getting clear on demand: where it’s coming from, where it’s leaking, and what the brand truly needs to be known for to win in its category. From there, I help teams turn that clarity into repeatable creative systems and performance strategies that improve efficiency over time — not just this quarter. The outcome isn’t more activity. It’s a clear roadmap to sustainable growth, lower dependency on paid media, and a brand people come back to.
Starting at
$
8000
Product Launch Strategy
I help consumer brands plan and execute product launches that create real demand — not just short-term attention. Most launches fail because brand, creative, and performance are treated as separate workstreams. The result is noise without clarity, and spikes without momentum. I work with founders and marketing leaders to align positioning, storytelling, creative, and performance into a single launch strategy — so the product is understood, remembered, and chosen. This approach builds both short-term activation and long-term demand, making each launch more efficient and strengthening the brand over time.
Starting at
$
8000
Retail Launch Plan
I help consumer brands plan and execute retail launches that actually move product — not just look good on the shelf. Many retail launches fail because the brand story, product experience, and marketing support aren’t aligned. The product shows up in store, but customers don’t understand it, staff can’t explain it, and demand never fully materializes. I work with founders and leadership teams to align brand positioning, in-store storytelling, retail marketing, and performance support into a single retail launch strategy. The goal is simple: make the product instantly understandable, memorable, and easy to choose — so retail becomes a growth channel, not a vanity milestone.
Starting at
$
8000
Paid Consulting Call
$
200
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
200
Monthly Retainer
Fractional Marketing Leadership, Integrating Brand, Performance & FP&A
Starting at
$
8000
Marketing Strategy Audit
I work with consumer brands at moments of scale or transition — when growth starts to feel harder, CAC keeps climbing, and what used to work no longer does. My role is to help leadership teams reconnect brand, creative, and performance into a single growth system — so they stop competing for budget and start compounding together. We begin by getting clear on demand: where it’s coming from, where it’s leaking, and what the brand truly needs to be known for to win in its category. From there, I help teams turn that clarity into repeatable creative systems and performance strategies that improve efficiency over time — not just this quarter. The outcome isn’t more activity. It’s a clear roadmap to sustainable growth, lower dependency on paid media, and a brand people come back to.
Starting at
$
8000
Product Launch Strategy
I help consumer brands plan and execute product launches that create real demand — not just short-term attention. Most launches fail because brand, creative, and performance are treated as separate workstreams. The result is noise without clarity, and spikes without momentum. I work with founders and marketing leaders to align positioning, storytelling, creative, and performance into a single launch strategy — so the product is understood, remembered, and chosen. This approach builds both short-term activation and long-term demand, making each launch more efficient and strengthening the brand over time.
Starting at
$
8000
Retail Launch Plan
I help consumer brands plan and execute retail launches that actually move product — not just look good on the shelf. Many retail launches fail because the brand story, product experience, and marketing support aren’t aligned. The product shows up in store, but customers don’t understand it, staff can’t explain it, and demand never fully materializes. I work with founders and leadership teams to align brand positioning, in-store storytelling, retail marketing, and performance support into a single retail launch strategy. The goal is simple: make the product instantly understandable, memorable, and easy to choose — so retail becomes a growth channel, not a vanity milestone.
Starting at
$
8000
Skills
No items found.
Tools
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Industry Experience
No items found.
Brand Experience
DUER / Rove Concepts / Spotify
Case Studies
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