Client: SERHANT. — a top-tier real estate brokerage and media company founded by Ryan Serhant.

Scope: Ongoing 1.5+ year collaboration

Focus: Personal brand strategy, social media growth, AI-powered content & workflow optimization

When SERHANT brought me on, the goal was clear: empower their agents to stand out in an oversaturated real estate market — not just as brokers, but as brands.

Over the past 18 months, I’ve partnered with dozens of agents across the company to:

• Craft authentic personal brands that reflect their niche, style, and strengths — helping them build trust and visibility online.

• Develop content strategies tailored to each agent’s audience and goals, from Instagram to YouTube to LinkedIn.

• Train agents in AI-powered tools to simplify their content creation, speed up lead follow-ups, and automate parts of their workflow — saving them hours each week.

By combining smart systems with storytelling, we’ve seen tangible results:

• More qualified leads through consistent, branded content

• Stronger client relationships built via personalized messaging

• Increased efficiency, allowing agents to focus on what they do best — closing deals

This project has been a powerful example of how AI, authenticity, and strategic visibility can come together to drive not just better branding, but better business.

In her entrepreneurial venture, "Your Healthy Fix," she secured $100,000 in seed funding, showcasing her exceptional communication and negotiation skills with investors to propel business growth.

As the founder, Esther successfully launched an online plant-based supplement company, implementing a comprehensive market entry strategy that laid the foundation for success. She directed marketing communications, branding, PR, advertising, and SEO initiatives, establishing a robust online presence.

Under Esther's guidance, "Your Healthy Fix" achieved remarkable first-year revenue of $125,000 on the Shopify platform, boasting an outstanding 4.16% conversion rate. Her hands-on approach included overseeing brand positioning, guiding product development, and conducting in-depth market research to drive continuous growth.

To maximize reach and sales potential, Esther managed both Direct-to-Consumer (D2C) and Amazon sales channels. Her strategic leadership ensured the company's success in navigating diverse sales platforms.

With a proven track record of turning vision into reality, Esther brings invaluable expertise to elevate any brand or marketing initiative.

Meet Esther, a dynamic entrepreneur who founded and nurtured "Divers," a thriving breakfast and lunch bar. From the ground up, she meticulously planned and managed all aspects of the business, showcasing her prowess in sales, business development, staff hiring, brand building, social media marketing, and financial management.

In addition to establishing the business, Esther played a pivotal role in crafting business plans, developing effective marketing strategies, and identifying new opportunities for growth. Her strategic acumen and hands-on approach were instrumental in catapulting yearly revenue from 0 to an impressive $235,000 in just 1.5 years.

Esther's impact extended beyond financial success. She cultivated a robust social media presence, amassing a following of 25K+ on Instagram and Facebook. Her adept management skills were evident in overseeing day-to-day operations with a team of six employees, ensuring smooth and efficient functioning.

With a proven track record of turning concepts into flourishing enterprises, Esther's multifaceted expertise makes her a valuable asset in elevating brands and businesses.