As the lead creative strategist, I helped shape a content approach that positioned Supergut as a credible, science-backed wellness brand in preparation for its launch into Erewhon.

To support this goal on paid social, I leaned heavily into educational concepts for their paid social strategy before the launch (such as repurposing podcast clips that spoke to the clinical evidence behind the product and using them as native video assets across paid and organic channels). In addition, we outsourced UGC creators for authentic testimonials that focused on results and their gut-health journeys. The goal was to build legitimacy and trust, both with Erewhon’s buyers and their ingredient-conscious audience.

My top-performing creative assets consistently drove engagement rates around 12–15%, and over time, they earned the majority of Supergut’s paid social budget—totaling just over $1.2M for the year. These campaigns played a key role in helping the brand generate more than $8M in attributed revenue within 12 months. On average, we saw a .70% CTR, ROAS of 3.00, and 1.8 CVR.

This content not only helped secure Erewhon shelf space but also laid the groundwork for Supergut’s broader retail expansion by proving the brand could win in a premium environment.

Worked with organic social team on content strategy and content creation. Generated 40% increase in engagement on Tiktok (shares and comments). Edited other creators and self, along with posting on socials and managing Instagram grid.

Have been working with Alchemy this past year on paid and organic social. Ads on average generate a 4.0 ROAS, 50% thumbstop rate, and conversion rate around 9-10% for creative concepts. Working on monthly basis with set number of deliverables.