When taking over for Aeropostale's Google account, the company had been in recovery mode after a bankruptcy the prior year. Their current strategy was limiting their potential to grow through a platform rapidly scaling for other similar brands. We overhauled their strategy with a focus on Shopping ads, and went from spending just $30k a month to well over $500k on a regular basis ($1m+ during peak holiday months). We maintained their efficiency goals during this time of rapid growth, and navigated Google's ever changing campaign offerings, while Aeropostale's brand surged in popularity once again.

Harry and David, a gourmet gift basket brand, was built on traditional print catalogs decades ago. When our agency took over their business, they were still largely reliant on this strategy, but slowly coming around to embracing ecommerce and the channels that help drive traffic to their website. We managed Harry and David, as well as 6 other smaller sister brands, and overhauled their Google strategy with a modern approach to campaign strategy, leaned into smart bidding strategies, and updated their outdated product catalog to supercharge their spend and growth through Google. We increased their annual revenue by 120% in the first full year of management, and navigated their crucial holiday period by beating their goals by over 80%. We continued that growth with another 50% improvement in annual revenue the following year, while maintaining efficiency goals