Senior marketing leadership and execution, solo or at scale, matched to the stage of your business. ## ### I help consumer startups, scale-ups, and growth-stage companies identify the highest-impact growth opportunities, align brand and marketing around them, and build the strategies, systems, and execution required to capture them.

I bring 13+ years of experience building brands across CPG, food and beverage, consumer electronics, healthcare, medical devices, and experiential products. My work spans DTC, eCommerce, retail, B2B2C, and international markets. I've led brand, marketing, and growth from positioning, storytelling, and creative through acquisition, retention, and community.

My experience includes scaling from $0 to $150M+ and helping multiple companies achieve triple-digit year-over-year growth. I combine executive judgment with builder-operator depth, leading teams and agencies at scale, or operating as an AI-leveraged one-person marketing team when a company isn't there yet.

Leadership that adapts to your business## Early-Stage: Establish brand identity, positioning, messaging, creative, go-to-market, and marketing foundations. Combine senior judgment with direct execution on the highest-leverage work.

Scale-Up: Turn traction into a growth system for scale. Integrate brand and demand, tighten conversion and lifecycle, and build the operations, processes, and team structure to sustain it.

Growth-Stage: Build the organizational capacity a growing company needs for its next stage. Strengthen accountability, resource allocation, and cross-functional execution as the team scales.

PROVEN GROWTH & REVENUE IMPACT## Sphero: Built marketing and brand from zero to $150M+ in four years with a retail presence across 70+ countries. Led the global Star Wars BB-8 launch with Disney, selling out on Amazon in 13 minutes and across major retailers including Apple, Target, and Best Buy within 96 hours.

Opopop: As Head of Marketing and a Founding Partner, took Opopop from concept through product commercialization, building the brand, products, marketing, and DTC growth engine that drove eight-figure revenue within two years of launch and 360% year- over-year growth.

Cubby Beds: As Head of Marketing, turned Cubby Beds' fragmented brand, acquisition, lifecycle, and community efforts into one growth engine. Built the marketing team, then led a cross- functional growth team to eight- figure revenue and 819% growth in two years.