Christine is a seasoned leader in retention and lifecycle marketing, with over 15 years of experience driving growth for direct-to-consumer (DTC) and omnichannel brands. She specializes in building and executing full-funnel CRM strategies across email, SMS, push notifications, and subscriptions, combining data-driven insights with a strong brand voice to deliver measurable results.

Christine has successfully led CRM platform migration, launched and scaled subscription programs, and developed lifecycle frameworks that significantly increased AOV, customer retention, and LTV. She’s directed the end-to-end planning of campaigns and always brings an operational mindset, ensuring launches are delivered on time, within budget, and aligned to revenue goals.

Her strength lies in bridging strategic thinking with tactical execution. Christine has built comprehensive reporting dashboards, led A/B and multivariate testing programs, and collaborated cross-functionally with product, analytics, and creative teams to translate customer data into actionable growth strategies. She’s also a trusted people leader, mentoring retention specialists and fostering team development while scaling processes that support long-term success.

Christine brings structure, clarity, and creativity to every initiative, making her a powerful asset to any brand looking to deepen customer relationships and build sustainable, high-impact retention programs.