As the Chief Marketing Officer, Christian was instrumental in launching and scaling the direct-to-consumer business to 8-figure ARR in under three years. This rapid growth was a key factor in closing both seed and Series A funding from top-tier VCs.

Christian's role encompassed a full-stack marketing approach, beginning with building the initial e-commerce site and executing a comprehensive go-to-market strategy. He recruited and managed a lean, high-performing marketing team, overseeing a six-figure monthly ad budget and achieving a strong ROI across paid media channels. He architected the lifecycle marketing function, growing the email list to over 200k subscribers, and led SEO and content strategies that increased organic traffic to over 50k monthly visitors. Through rigorous CRO and A/B testing, Christian was able to 2x website CVR just after 12 months. These combined efforts helped drive a 10-15% MoM growth while maintaining a healthy 3:1 LTV/CAC ratio, showcasing a clear and scalable model for sustained, profitable growth.

As the Head of Growth and first company hire, Christian spearheaded a business turnaround for the struggling startup, growing revenue by over 10x in under 12 months to surpass the 7-figure ARR milestone and increasing active subscriptions by 750%. This rapid and strategic growth was critical in closing the post-seed funding round that helped solidify the company's financial future.

Christian's strategy centered on a complete overhaul of the company's digital infrastructure and marketing execution. He led a critical brand revamp and site rebuild from WooCommerce to Shopify, which ultimately increased CVR by over 3x. Simultaneously, he rebuilt the lifecycle marketing from the ground up, growing Klaviyo revenue by over 700% and adding over 22.5k subscribers to the lists. His expertise in media buying and creative strategy led to a 35% reduction in CAC. His work extended to building out the marketing tech stack, managing the P&L, and leading a high-performance team to execute on a go-to-market strategy that successfully expanded growth across multiple channels and caught the eye of the retailer Sephora.