Challenge: Alo Yoga's rapidly growing product catalog and frequent promotional campaigns were creating content management bottlenecks that slowed down their marketing team and limited their ability to launch collections quickly.

Solution: Built a comprehensive suite of reusable components using Builder.io, React, and Shopify Liquid that transformed their content workflow. Key developments included a dynamic sale item system that automatically updates promotional displays and seamless auto-play video integration for editorial content to inject within the product collection pages, including promotional collection landing pages.

Results: The modular component system reduced content deployment time by 75%, allowing their marketing team to launch new collections and promotional campaigns in hours instead of days. These components became essential to their daily operations, enabling consistent brand presentation across all product displays while dramatically improving site maintainability.

Impact: Alo Yoga can now respond to market trends instantly, maintain their premium brand aesthetic effortlessly, and scale their content operations without additional technical overhead.

Challenge: NEIWAI needed their Shopify Plus store to handle explosive growth (scaling to 2,000+ daily orders) while building the technical infrastructure to support their ambitious expansion into physical retail, including a high-profile Manhattan flagship store.

Solution: Led the complete technical evolution of their e-commerce platform with strategic developments including a custom inventory management system for seamless online-to-offline integration, localized content delivery for their U.S. market expansion, and comprehensive mobile optimization to capture their mobile-first customer base.

Results: Successfully scaled their digital operations to consistently handle 2,000+ daily orders without performance issues while creating the robust technical foundation that enabled their transition from online-only to omnichannel retail.

Impact: The enhanced e-commerce infrastructure directly supported NEIWAI's successful Manhattan store launch, establishing them as a major omnichannel lingerie brand in the competitive U.S. market. Their digital-first approach became the backbone for physical retail expansion.

Challenge: Rosa Rugosa, a premium lifestyle brand found by Matty Matheson, needed a Shopify store that matched their elevated aesthetic while supporting a flexible merchandising strategy. Their existing setup lacked the custom functionality and refined design needed to convey their brand’s luxury positioning and handle seasonal product storytelling.

Solution: Designed and developed a fully custom Shopify theme with a focus on high-end editorial presentation and ease of content management. Implemented advanced collection filtering, custom product detail layouts, and interactive lookbook-style pages to showcase seasonal collections. Added dynamic content sections for campaigns, all editable without developer intervention, while optimizing site performance for image-heavy storytelling.

Results: Delivered a pixel-perfect, mobile-optimized store that blends visual impact with functionality, increasing engagement and making seasonal collection launches seamless for the internal team.

Impact: Rosa Rugosa’s Shopify store now mirrors the brand’s premium identity, providing a luxury shopping experience that has strengthened customer perception and supported growth in both online and wholesale channels.