solve your attribution problems
Scale your paid media
solve your attribution problems
Scale your paid media
Charles
Growth Marketer / Paid Social Marketer / Paid Search Marketer
Los Angeles, CA
Free Consulting Calls
Full Time
Reviews
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I’m a performance marketing strategist and founder of a growth consultancy helping ecommerce and consumer brands scale through stronger paid media strategy, measurement clarity, and creative testing systems.
My work focuses on building the frameworks behind performance; not just managing campaigns. I support founders and marketing teams with channel strategy, and execution across Meta, Google, TikTok, and Amazon ( where applicable), attribution structure (GA4, Triple Whale), CAC forecasting, and scalable testing roadmaps that improve efficiency and decision-making.
Brands typically bring me in when they’re preparing to scale spend, diagnosing performance issues, or looking to create a clearer operating structure across their marketing ecosystem.
The goal: turn complexity into a repeatable growth system.
Paid Consulting Call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
100
Monthly Retainer
Strategic oversight of paid media performance across Meta, Google, TikTok, and Amazon, including account auditing, measurement alignment, forecasting, creative testing frameworks, and development of scalable reporting and decision-making systems across the performance marketing ecosystem.
Starting at
$
6000
Paid Search Audit
Includes: campaign structure evaluation (Search, PMax, Brand vs Non-Brand) ,keyword intent + match type strategy review, negative keyword gaps, conversion tracking validation, bid strategy alignment vs business goals, landing page alignment with search intent, wasted spend + scale opportunity identification, performance benchmark comparison (CPA / ROAS / impression share). Deliverable: prioritized optimization roadmap + executive summary
Starting at
$
1500
Paid Social Audit
Includes: campaign structure architecture review (ASC / ABO / Prospecting layers) audience strategy evaluation, creative performance pattern analysis, attribution window interpretation, funnel coverage diagnostics (prospecting → retargeting), scaling readiness assessment CPA / MER efficiency evaluation, pixel + conversion signal integrity review. Deliverable: performance diagnosis + testing roadmap
Starting at
$
2000
Creative Strategy Audit
Includes: hook performance pattern analysis, message hierarchy evaluation, offer positioning review ,UGC vs studio vs product-led performance comparison, creative fatigue diagnosis , testing cadence gaps , iteration roadmap (what to make next + why) , format coverage recommendations (9:16 / 4:5 / 1:1 / static vs motion). Deliverable: structured creative testing roadmap + messaging matrix
Starting at
$
2500
Free Consulting Call
An quick 30 min consulting call
Paid Consulting Call
A long 60 min consulting call
Paid Consulting Call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
100
Monthly Retainer
Strategic oversight of paid media performance across Meta, Google, TikTok, and Amazon, including account auditing, measurement alignment, forecasting, creative testing frameworks, and development of scalable reporting and decision-making systems across the performance marketing ecosystem.
Starting at
$
6000
Paid Search Audit
Includes: campaign structure evaluation (Search, PMax, Brand vs Non-Brand) ,keyword intent + match type strategy review, negative keyword gaps, conversion tracking validation, bid strategy alignment vs business goals, landing page alignment with search intent, wasted spend + scale opportunity identification, performance benchmark comparison (CPA / ROAS / impression share). Deliverable: prioritized optimization roadmap + executive summary
Starting at
$
1500
Paid Social Audit
Includes: campaign structure architecture review (ASC / ABO / Prospecting layers) audience strategy evaluation, creative performance pattern analysis, attribution window interpretation, funnel coverage diagnostics (prospecting → retargeting), scaling readiness assessment CPA / MER efficiency evaluation, pixel + conversion signal integrity review. Deliverable: performance diagnosis + testing roadmap
Starting at
$
2000
Creative Strategy Audit
Includes: hook performance pattern analysis, message hierarchy evaluation, offer positioning review ,UGC vs studio vs product-led performance comparison, creative fatigue diagnosis , testing cadence gaps , iteration roadmap (what to make next + why) , format coverage recommendations (9:16 / 4:5 / 1:1 / static vs motion). Deliverable: structured creative testing roadmap + messaging matrix
Starting at
$
2500
Skills
A/B Testing
Account Management
Amazon PPC
Campaign Management
Campaign Strategy
Content Marketing
Content Strategy
Creative Strategy
Email Marketing
Paid Search (Google & Bing)
Paid Social
Attribution Modeling
Data Analytics
Data Insights
Digital Marketing
Digital Strategy
Web Analytics
YouTube Ads
Tools
Triple Whale
Northbeam
Motion
Airtable
Amazon Seller Central
Attentive
Klaviyo
Asana
ChatGPT
Claude
Canva
Google Analytics
Google Data Studio
Marpipe
QuickBooks
Industry Experience
Apparel & Accessories
Food & Beverage
Health & Beauty
Automotive Parts & Accessories
Consumer Technology
Restaurants & Hospitality
Brand Experience
RESA / LED Esthetics / RŌZ Hair
Case Studies
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The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
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30 Minute Consulting Call
Free
Paid Consulting Call
$
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Per hour
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Monthly Retainer
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