At MaryRuth Organics, I led the charge in launching and scaling the brand’s TikTok Shop, resulting in over $50 million in first-year revenue. I developed a full-funnel strategy that included influencer partnerships, product positioning, and retention campaigns tailored for social commerce buyers. A major highlight was the Super Brand Day campaign, which brought in $5 million in sales in just one week. This success was driven by performance-driven creatives, precise audience targeting, and consistent optimization based on real-time platform analytics.

As Customer Retention Manager at MaryRuth’s, I implemented a full lifecycle strategy across email, SMS, direct mail, and push that generated $2M+ in monthly revenue and made up 14% of the company’s shopify sales. By introducing advanced segmentation, behavior-based automations, and creative A/B testing, I increased gross revenue per send by 40% and boosted customer engagement by 72%. I also launched Tapcart push notifications, leading to 150% month-over-month growth in mobile revenue, helping establish mobile as a top-performing channel.

At Zero Gravity Marketing, I managed a portfolio of 10+ eCommerce clients, delivering over $100K in monthly email and SMS revenue. I handled everything from strategy and creative direction to segmentation and reporting. Through continuous A/B testing and performance optimizations, I increased average open rates from 20% to 65%. My approach combined performance marketing tactics with retention-focused strategies, resulting in consistent revenue growth and high client satisfaction across industries like fashion, wellness, and CPG.