Carmel has a proven track record of scaling online brands to enterprise level from 0. All you have to do is type the names of brands she's worked with into similarweb and take a look at the traffic. (Ridge Wallet, Vegamour, Tru Niagen, Spoonful of Comfort, Seed, CordaRoy's, and OneWheel to name a few). Most recently earning a case study for growing revenue 40% YoY by increasing prospecting performance by 2X on Applovin' (an official published case study). https://ecomm.applovin.com/p/3-TjMnqAz5_co4/Spoonful-of-Comfort-increases-social-prospecting-scale-by-2x

Carmel is a Paid Advertising Strategist with an emphasis in Paid Social & all discovery specific channels with over a decade of market-space development under her belt. She is channel agnostic, however her passion and talents lie with creating, deploying, and iterating on performance creative that converts efficiently for net new customer acquisition and fueling growth top of funnel. Whatever platform that leads her to - whether it is Meta, TikTok or any other emerging platforms - she goes where the data takes her.

She has particular experience in crowdfunding and DTC, specifically emerging technologies, fashion, apparel, accessories, CPG, supplements, hardware, health & wellness, home goods, appliances, smart appliances, beauty, fitness, wearable technology, SaaS, and subscription based services. 

She grows businesses by iterative testing, ideating, and creating a full-funnel customer journey. Starting from building an ecosystem of efficient ads across all paid channels in the digital landscape that drive low cost, qualified traffic to the site or wherever the conversion occurs. But of course, she doesn't just stop there— increasing the conversion rate on-site is part of beating the competition in the auction and winning conversions.

She's put in the years running data analysis, using her gut, and a whole lot of perseverance. But most importantly: she love pivot tables, experimentation and finding opportunity where others are often left scratching their heads.