At a premium DTC brand with 3,000+ ambassadors, Candice transformed an inconsistent program into a reliable revenue driver. She developed a year-round engagement strategy with quarterly themes, ambassador segmentation (commission earners vs. brand loyalists), and cross-functional alignment across social, digital, and retail teams.

The program had been generating strong holiday sales but struggled with off-season engagement. Candice implemented monthly virtual events, competitive challenges, and strategic giveaways that maintained momentum throughout the year. She also created content repurposing strategies that maximized ambassador-generated assets across retail partnerships.

Results: $500K to $1M+ in quarterly direct sales (up from seasonal spikes only), 300-500 new ambassadors recruited monthly, and 50% increase in ambassador loyalty and year-round participation.

At a major national retailer, Candice managed a $350K creator campaign during the critical holiday shopping season. Despite joining mid-stream with limited context and tight timelines, she implemented a data-driven creator selection process that prioritized conversion track records and audience alignment over follower count.

Candice developed platform-specific content strategies for Instagram, TikTok, and YouTube that drove both online sales and in-store traffic. She gave creators flexibility to select products that fit their style while establishing clear CTAs and real-time optimization systems to scale successful content formats quickly.

Results: $2.4M in attributable revenue (6.9x ROAS), 1.2M in-store visits, 32% higher AOV compared to standard digital ads, and 78% increase in social media engagement. Three standout creators each delivered more than 10x ROAS, with 82% of creators exceeding performance benchmarks.

At a menstrual equity nonprofit, Candice built the organization's corporate partnerships function from the ground up, securing over $1M in partnerships for the first time in its history. She identified high-margin partnership products (branded content, curriculum sponsorships, research collaborations, and event sponsorships) that aligned with brand CSR goals while delivering meaningful impact.

Candice developed a multi-touch partnership model where major brands funded 3-4 workstreams each rather than one-off activations. She positioned the organization's signature awareness day as the anchor partnership opportunity, which generated $250K alone (29% of annual revenue) and consistently led to expanded partnerships in curriculum, research, and chapter funding.

Results: $630K in corporate partnerships (105% of goal), $569K in foundation grants (142% of goal), and $1.2M total revenue. Built a repeatable partnership architecture with 100% of major partners positioned for renewal based on structured impact reporting and multi-program engagement.