solve your attribution problems
Develop a growth strategy
solve your attribution problems
Develop a growth strategy
Caleb
Chief Marketing Officer / Head of Growth / Head of Retention
Knoxville, TN
All Star
Free Consulting Calls
Full Time
Reviews
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I am an award-winning Senior Marketing Executive with 9+ years of experience in luxury beauty and related industries, driving $400M+ in annual revenue with marketing budgets exceeding $85M. I have a proven track record of scaling marketing teams (5 to 35 members), optimizing e-commerce channels, and delivering measurable results across multi-million-dollar projects.
Recognized for my forward-thinking leadership and innovative strategies, I excel at creating high-performing teams and fostering a collaborative, resilient culture. I’ve partnered with globally recognized brands, including THG (Dermstore, LOOKFANTASTIC), L’Oréal, Estée Lauder, R+Co, Lunar Solar Group, Venus Et Fleur, Sephora, Sunday Riley, P&G, and Unilever, to drive customer engagement and brand growth.
Paid Consulting Call
$
100
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
150
Monthly Retainer
Fractional CMO services for scaling businesses
Starting at
$
5000
Marketing Strategy Audit
Strategic marketing leadership for high-growth brands
Starting at
$
150
Influencer Marketing Audit
Build a scalable influencer strategy for your brand.
Starting at
$
150
Org Structure Audit
Marketing team design and optimization
Starting at
$
150
Paid Consulting Call
$
100
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
150
Monthly Retainer
Fractional CMO services for scaling businesses
Starting at
$
5000
Marketing Strategy Audit
Strategic marketing leadership for high-growth brands
Starting at
$
150
Influencer Marketing Audit
Build a scalable influencer strategy for your brand.
Starting at
$
150
Org Structure Audit
Marketing team design and optimization
Starting at
$
150
Skills
SQL
Affiliate Marketing
Attribution Modeling
Cohort Analysis
Data Analytics
Digital Marketing
Direct Mail
Email Marketing
Experiential Marketing
Growth Strategy
Influencer Marketing
Leadership
Marketing Strategy
Management
Media Planning
Media Attribution
Team Building
Retention Strategy
Performance Marketing
Marketing Operations
Tools
Attentive
Criteo
Disco
Elevar
Google Analytics
Google Merchant Center
Google Search Console
Klaviyo
ManyChat
Meta Business Suite
Northbeam
Pack
ShareASale
Shopify
Shopify Plus
Social Snowball
Spyfu
Superfiliate
Triple Whale
Industry Experience
Health & Beauty
Agency
Subscription Boxes
Apparel & Accessories
Jewelry & Watches
Sexual Wellness
B2B SaaS
Home & Garden
Brand Experience
Dermstore / R+Co / QALO
Case Studies
Join The Starters for full access
How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
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Direct freelancer relationships with no ongoing commissions or rate premium charged to brands or freelancers. We only charge our flat monthly subscription- nothing else.
IT’S TIME TO UPGRADE FROM UPWORK
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30 Minute Consulting Call
Free
Paid Consulting Call
$
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Hourly Freelance Work
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Per hour
$
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Monthly Retainer
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Hire
James