At Power Digital, Britta led the influencer strategy for HEYDUDE’s new slipper launch — a key initiative designed to drive conversions through creator-led content in paid social. The goal was to blend authenticity with performance, leveraging influencer partnerships to boost revenue and strengthen the brand’s paid media engine across Meta and TikTok.

Within days of launch, the influencer content exceeded sell-through goals and generated $120K in revenue in just five days. The success of this initial campaign led to a full restock launch, where we replicated and scaled the performance influencer model to maintain momentum and continue driving profitable growth for the brand.

At Power Digital, Britta led the influencer strategy for NASM (National Academy of Sports Medicine) to strengthen their paid social performance and generate more qualified leads for their certification programs. The goal was to create authentic, testimonial-style content that would resonate with aspiring fitness professionals and drive meaningful engagement across Meta and TikTok.

In Q1 2025, Britta partnered with 27 health and wellness creators to produce UGC-style video ads highlighting NASM’s CPT and CWC certifications. The content focused on each influencer’s personal journey—how NASM empowered them to grow their careers and help others find their purpose. The campaign drove a significantly lower cost per lead than previous efforts, increased engagement and click-through rates, and directly supported NASM’s broader revenue goals through high-performing, creator-led content.

At Power Digital, Britta led the influencer strategy for SneakPeek to support the launch of its retail expansion into CVS, Walgreens, and Walmart. The goal was to build awareness around the brand’s at-home gender test while educating consumers on its ease, accuracy, and pain-free process.

To bring this to life, Britta partnered with expecting moms who reflected SneakPeek’s target audience—millennial, family-oriented women—and integrated the product into authentic gender reveal moments. The resulting influencer content not only resonated emotionally but also outperformed brand ads, driving over $200K in revenue and a 50% higher ROAS. By blending storytelling with education, the campaign effectively built trust, boosted awareness, and turned genuine engagement into measurable sales growth.