solve your attribution problems
Create engaging content
solve your attribution problems
Create engaging content
Britt
Reviews
Britt is an Editorial Architect and the founder of Ghostess, where she distills founder visions into high-authority thought leadership and content-led retention engines. She specializes in linguistic mirroring, helping brands reclaim their narrative heart to stand out in crowded global markets.
Prior to founding Ghostess, Britt served as a senior leader and strategist at POPSUGAR, where she scaled editorial programming to reach 100M+ annual visits and drove a 25% YoY increase in organic traffic through high-intent content optimization. Recently, she consulted for the YMCA of Greater San Francisco, where she led a strategic content pivot that resulted in a 120% increase in site traffic and attracted 150,000+ new users in a single campaign season.
Britt is passionate about connecting the dots between raw brand vision and measurable cultural authority. She has successfully led narrative strategy for high-growth DTC brands like Beach Riot and Une Femme Wines, maintaining 60%+ email open rates and building owned media destinations that lower acquisition costs and increase lifetime value.
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