At Sonova, a global leader in hearing care, Brian was the first hire on the U.S. performance marketing team, where he played a foundational role in scaling paid social advertising efforts across the company’s fast-growing network of hearing aid clinics and e-commerce products.

He led the development and execution of performance marketing campaigns, improving Cost Per Scheduled Appointment by 54% compared to the prior agency. Brian also built Sonova’s performance creative practice from the ground up, leading a creative team across static, video, and UGC formats to drive stronger conversion outcomes.

Under his leadership, monthly paid social spend scaled from $100K to $500K, generating over 250,000 leads and more than $25MM in attributed revenue.

At FCB, the second-largest creative agency in Chicago, Brian was the first hire in the newly forming media department as the agency began building out its media capabilities. He established the paid social practice across five accounts spanning CPG, pharma, B2B tech, and live events. As one half of the two-person media team, Brian led strategy, execution, and analysis across paid social platforms, delivering strong performance improvements.

For B2B tech client CenturyLink, he improved cost per lead by 33% year over year.

For pharmaceutical brand Sanofi Genzyme, he reduced CPL by 85% year over year through a high-performing Facebook lead generation strategy, earning the agency's Above and Beyond Award.

He also developed and executed influencer and sports marketing campaigns that increased CRM signups by 65% and reduced signup abandonment by 77%. Additionally, Brian created FCB's media audit practice for new business and led pitch presentations to help prepare the CMO, EVPs, and senior leadership for key client opportunities.