At The Perfect Rug, Brent initiated and managed a transition to a more suitable Email Service Provider (ESP) to align with their evolving internal goals. He revamped their email strategy by creating new templates and implementing previously non-existent workflows, including a comprehensive welcome series, abandoned cart, and browse abandon sequences. Additionally, he introduced workflows targeting sample purchasers to convert them into custom rug buyers. Conducting IP warmup and list cleanup in the new ESP ensured optimal deliverability and engagement. By increasing email sends from 2-3 to 4-6 per month and implementing sophisticated segmentation strategies, he successfully boosted conversion rates. He also got more consistent with communications tailored specifically to the trade audience, this helped build a stronger relationship between the brand and their top-tier customers. Monthly reporting enabled us to track key performance indicators (KPIs) like Open, Clicks, and Site Conversions, and it helped us make data-driven optimizations to future emails and flows.

At DoorDash, Brent works on a dynamic 3-sided marketplace, collaborating across customer, dasher, and merchant sides. His main role involves supporting the email operations team with quality assurance (QA) of email campaigns and automation setup. He meticulously proof emails and push notifications, ensuring accurate population of user data via handlebars and maintaining content formatting integrity. Adhering to brand guidelines and maintaining typo-free communications are paramount to Brent. Brent also manages the merchant email calendar, ensuring communications are appropriately spaced out and avoiding over communication to this audience. Additionally, he collaborates with internal teams to address any edits or issues that arise during the process.

Merryfield had a robust email marketing program when Brent joined to provide email marketing operations support. During our collaboration, he seamlessly integrated with their internal creative, copy, and marketing teams to develop ad hoc campaigns and implement automation strategies. This encompassed close coordination with their IT team to build and rigorously QA a sophisticated automation, ensuring seamless incorporation of users' unique weekly offers. Additionally, he offered expertise in setting up triggered automations and building emails for the successful launch of their referral program. My comprehensive services span email campaign management, automation services, email deliverability optimization, QA testing, integration assistance, and referral program setup, delivering impactful solutions tailored to Merryfield's needs.